Why Is Benjamin Moore Paint So Expensive And Is It Worth It?

If you want to change the look of your home drastically, then going for the painting of the house is the most common way out.

While thinking about the painting of your house, you may list down different paints and know the price of them. There is a possibility while doing, so you may wonder why Benjamin Moore paint is so expensive after knowing about the market price of this painting.

This blog is for digging down this particular question for you so that you know if this paint is worth the money, you pay for to do the painting job of your bathroom.

So, let’s get started.

An Overview of Benjamin Moore Paint

Benjamin Moore is a 144-year-old company that produces premium quality paints and stains for residential and commercial use. Headquartered in New Jersey, Benjamin Moore operates over 5,000 retail stores and distributes to thousands more independent retailers across the United States and Canada.

Some key things to know about Benjamin Moore paint:

  • Offers a wide variety of paint sheens including flat, matte, eggshell, satin, semi-gloss, and high gloss. This allows consumers to choose the exact level of shine they want for any project.
  • Comes in thousands of custom colors that can be color-matched in store or ordered online/over the phone. Known for having an expansive color catalog.
  • Uses high quality resin and pigments that provide excellent hide, durability, and longevity.
  • Low VOC and many green-certified options available for environmentally friendly painting.
  • Paint formulas are designed to be thick yet smooth and creamy for easy brushing and rolling.
  • Provides paint and primer in one options to simplify the painting process.
  • Backed by exceptional lifetime warranties on products when applied properly.

Now let’s dig into why Benjamin Moore paint commands premium pricing and if it’s worth the investment.

Why Is The Price of Benjamin Moore Paint So High?

Anyone who is getting to know the prices of the paint will find the price of the Benjamin Moore is undoubtedly significantly high.

According to the manufacturer of the painting, this is one of the most premium painting brands out there, having some less expensive paintings as well.

So, what makes it so expensive?

  • High-quality paint

It is undeniably true from the review of the users and also from the manufacturer is that it is a very high-quality paint. It got the market share of it by providing such high quality of products to the users despite the higher price.

Some users would not mind paying for the higher price if they are being offered a product that would sustain them for long.

  • Renowned manufacturer

Benjamin Moore is a well-known brand and has already grabbed its share of the market. Even when it comes to painting, there comes different product lines with different features.

You can differentiate it without based on all the features.

It is found that most of the people who mostly end up buying this paint are significantly influenced by the brand name it comes up with.

  • Different paint finish
Benjamin Moore Regal Select

Benjamin Moore paint comes up with different paint finish options, and it has also impacted its overall pricing of it.

What finish you would pick will determine the final luster of the paint job.

If you want to know the types of finishes Benjamin Moore paint provides then, here are a few of those.

  • Semi-gloss finish
  • Flat Finish
  • Eggshell finish
  • High-gloss finish
  • Matte finish

So, these choices of yours and the purchase store will impact the final pricing of the paint and the range of the expensiveness of it would differ.

  • Mildew resistant paint

Thinking about the painting of your bathroom wall surface?

Then this painting is perfect for your pick. This Benjamin Moore paint is highly perfect for the places where there is a presence of moisture, for instance, the bathroom.

The coat of this paint does not let any element of this paint impact. It is also mildew-resistant paint. 

So, you can always go ahead with the painting job of your bathroom with this paint.

  • External paint quality

When you are trying to paint the external surface of your house, then you need to pick durable paint that can survive the adversities due to the weather.

Benjamin Moore paint is perfect for the external walls of your house. It is durable, so getting exposed to several adversities will not make it vulnerable any time soon.

  • Sustainable & Eco-Friendly Paints

Benjamin Moore is an industry leader when it comes to sustainable, eco-friendly paints. Their Green Promise designation means low or zero VOCs, low odor, and environmentally responsible formulas. Developing these specialized paints requires more resources, driving up manufacturing costs.

But customers gain peace of mind from buying sustainable paints.

  • Self-priming paint

Benjamin Moore paint is self-priming paint. So, there will not be any need for the separate application of primer. It saves time and effort to a great extent during the painting job.

  • Availability

Another reason for the higher price of the paint is it is not as available as the other paints. You should consider yourself lucky if you miraculously find this paint in your local painting and hardware store.

All these mentioned points are the reasons why the Benjamin Moore paint price is comparatively high in the market among the competitors.

Some Significant Downsides Of Benjamin Moore Paint

There will not be many paints that do not have one or two downsides along with it.

Benjamin Moore paint is no different. If you look for it, then you will find several downsides of this paint as well. 

But it is also true that a product only remains when the better sides of it outweigh all the downsides.

  • Higher price
Benjamin Moore Paint

Not all people start the remodeling job of the home and the washroom having a good budget, some may start doing it on a tight budget.

So doing the painting job with an expensive paint like Benjamin Moore paint may be next to impossible for them.

That is why some people consciously end up avoiding this Benjamin Moore paint from purchasing.

  • Unavailability of local stores

It is not easily available. There is very little chance of finding Benjamin Moore paint in the local painting and hardware store.

So, you may have to depend on the online order, then you have to depend on your luck for a perfect delivery. 

  • Strong smell

It is a common observation while working with Benjamin Moore paint, the workers often get irritated due to the strong smell of ammonia in it. Sometimes the final paint may be found thicker than the usual thickness.

These are some common downsides of Benjamin Moore paint that you must keep in your mind while purchasing it.

Alternatives Of Benjamin Moore Paint

Are you considering some alternatives to the Benjamin Moore paint? Do not worry, I have got you covered here, you can pick the following options for yourself then.

  1. Box Store paint
  2. Sherwin Williams paints
  3. Kelly-Moore paint
  4. Behr paint
  5. MF paints, and so on.

You can get to know all the pros and cons of these alternatives and ultimately pick the suitable one for yourself.

Is Benjamin Moore Worth the Money for Your Project?

At the end of the day, whether Benjamin Moore paint justifies the premium price depends on your specific painting project and needs.

Here are some instances where paying extra for Benjamin Moore paint is typically worth it:

Benjamin Moore ultimate finish
  • Any project where you want the paint job to really wow and impress, like an open concept living space or aesthetic interior design project. Benjamin Moore makes a statement.
  • Painting the exterior of a luxury home where curb appeal and preserving property value matter. A premium paint job communicates quality.
  • Commercial/business painting projects where a high-end professional finish sets the brand image. Think office buildings, hotels, restaurants etc.
  • For finicky surfaces like cabinets, metals, and trim that need a durable smooth finish. Benjamin Moore’s formulas excel on these substrates.
  • Projects where lots of color tinting is needed to match existing paint colors or create custom designer colors. Benjamin Moore offers unparalleled color accuracy and options.
  • Painting contractors who want consistent premium results and less hassle for their business. Many pros swear by Benjamin Moore for the performance and support.

On the other hand, Benjamin Moore paint may be overkill for more basic painting needs:

  • Painting builder grade new construction homes on a budget. More affordable paints will get the job done fine.
  • Rental properties or basic apartments that just need a fresh coat of paint between tenants. You likely won’t see a return by using the most expensive paints.
  • Painting unfinished garages, basements, attics or other utility spaces that don’t need anything fancy.
  • Quick DIY touch ups or projects where you just need some basic colors. Economy paint works fine.
  • Older properties set to be demolished or undergoing gut remodels. High-end paints won’t impact value.

So weigh your specific needs, budget, and goals. There are certainly situations where Benjamin Moore is clearly worth the investment. Other times, it makes more sense to save money and use more affordable paints.

Frequently Asked Questions (FAQ)

Is Benjamin Moore paint that much better?

Considering the quality of the paint, Benjamin Moore paint is better. Most of the product lines are cost-effective, except the Regal paint.

Is Benjamin Moore as good as Sherwin Williams?

Yes, Benjamin Moore is more durable than the other counterpart.

How much does 1 gallon of Benjamin Moore paint cost?

It costs around $80 per gallon.

Is Benjamin Moore paint worth the extra money?

For most projects, Benjamin Moore paint is worth the extra money if you value paint quality and longevity. You’ll get incredible hide, durability, and a beautiful, professional finish.

What is so special about Benjamin Moore paint?

A few things that make Benjamin Moore paint so special:
1. Proprietary resins create a thicker, almost creamy paint formula that applies beautifully.
2. Vibrant proprietary colorants produce richer, more true-to-life colors.
3. Their Gennex color technology makes matching existing colors much easier and accurate.
4. High-quality pigments provide exceptional hide and coverage with fewer coats.
5. Paint additives like silicones allow for greater flow and leveling and a sleek finish.
6. Green Promise designation reflects an emphasis on low or zero VOC and sustainable paint technology.
7. Meticulous manufacturing quality control results in unparalleled color consistency.
8. Technical expertise from 140+ years of experience ensures products are rigorously tested before sale.
9. Stellar reputation and brand recognition provides peace of mind for consumers and professionals.

Wrapping Things Up

I think by now you have got the answer to your question, why is Benjamin Moore paint so expensive. 

If the budget is not a big issue for you then I think considering the overall quality of the paint you can go with it for painting a place like your bathroom. You do not have to question the durability for a long time.

Clyde Mitchell

I run a hardware store nearby Court Anaheim, CA. Over the last 7 years, I have been blogging about home improvement and yes, I own ReliefInBath.com From me and this website, you can expect some useful tips on great ideas for a modern bathroom.

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