Davines LOVE Shampoo is one of the brand’s best-known lines for frizz, unruly texture, waves, and curls—but there are actually two different shampoos: LOVE Smoothing Shampoo and LOVE Curl Shampoo.
The current LOVE Smoothing formula has also changed. It now uses regenerative organic apple pulp extract instead of the Minuta olive extract longtime users may remember.
My overall Davines LOVE Shampoo review is positive for frizz-prone, coarse, wavy, or hard-to-manage hair. The formulas are gentle, sulfate-free, lightweight, and well-designed, but the premium price and recent reformulation make them less of an automatic recommendation for longtime fans.
Davines LOVE Shampoo At a Glance
| Feature | LOVE Smoothing Shampoo | LOVE Curl Shampoo |
| Best for | Frizz and unruly hair | Wavy and curly hair |
| Main botanical | Apple pulp extract | Baobab pulp extract |
| Sulfate-free | Yes | Yes |
| Conventional silicones | No in current shampoo formula | No in current shampoo formula |
| Glycerin | Yes | Yes |
| Inulin | Yes | Yes |
| Aloe vera | No | Yes |
| Main benefit | Smoothing and frizz control | Curl hydration and elasticity |
| Fragrance | Yes | Yes |
| Current 250 ml price | Around $38 | Around $38 |
| Vegan-friendly | Yes | Yes |
| Best hair types | Fine through coarse frizz-prone hair | Wavy through curly hair |
| Main weakness | Expensive; reformulation may disappoint old users | May not be rich enough for very dry curls |
Also Read: Is Augustinus Bader Shampoo Worth It?
My Experience With Davines LOVE Smoothing Shampoo
I first heard about Davines LOVE Smoothing Shampoo from a friend who swore by it for her thick, frizzy hair. My hair is naturally wavy and tends to get frizzy, especially in humid conditions.
So, I was on the lookout for something that could help me manage my hair without making it feel heavy or greasy.

- First Impressions: The first thing that struck me about this shampoo was its scent. It has a subtle, pleasant fragrance with notes of citrus and green, which makes the whole washing experience delightful. I’m not a fan of overpowering scents, so this was a big plus for me.
- Texture and Application: The shampoo has a creamy texture that lathers up nicely, even with a small amount. I’ve learned that less is more with this product – you don’t need to use a lot to get the job done. A small dollop, about the size of a quarter, is enough to cleanse my medium-length hair.
- After Washing: One of the things I noticed right away is how soft my hair feels after using this shampoo. Even while it’s still wet, I can feel the difference. My hair feels clean, yet not stripped, and there’s no heaviness. It’s almost like the shampoo preps my hair for the conditioner, which I follow up with the LOVE Smoothing Conditioner.
- Results: After a few weeks of regular use, I’ve noticed a significant reduction in frizz. My hair looks smoother, shinier, and feels much softer. It’s easier to manage, and I’ve even started getting compliments on how healthy my hair looks. It’s a game-changer, especially when paired with the conditioner.
Pros of Davines LOVE Smoothing Shampoo
- Frizz Control: This is the main selling point for me. The shampoo delivers on its promise to tame frizz, leaving my hair smoother and more manageable.
- Moisturizing: Despite being effective at controlling frizz, it doesn’t dry out the hair. The inclusion of Minuta Olive Extract from Sicily helps to nourish and hydrate the hair, which is essential for maintaining healthy locks.
- Gentle Formula: The shampoo is gentle enough for daily use, and I didn’t experience any irritation or dryness on my scalp. It’s also safe for color-treated hair, which is a huge plus for those who frequently dye their hair.
- Pleasant Scent: The light, refreshing scent is not overwhelming and leaves the hair smelling clean and fresh.
- Sustainable Sourcing: Davines is known for its commitment to sustainability, and this shampoo is no exception. The ingredients are sourced responsibly, and the product is eco-friendly, which makes it a guilt-free purchase.
- Improved Hair Elasticity: Another benefit I noticed is improved elasticity. My hair feels stronger and less prone to breakage, which is a significant advantage for anyone trying to grow their hair out.
Cons of Davines LOVE Smoothing Shampoo
- Price: The only downside for me is the price. It’s not the cheapest shampoo out there, and if you have a lot of hair or wash your hair frequently, it can get pricey.
- Bottle Size: The bottles are relatively small, and if you have thick or long hair, you might find yourself going through the product quickly. However, because you don’t need to use a lot, it does last longer than you might expect.
- Availability: While you can find it online, it’s not always available in local stores. I’d recommend buying it from reputable online retailers or directly from the Davines website to ensure you’re getting an authentic product.
Also Read: Is Necessaire Rosemary Shampoo Worth It?
How To Use Davines LOVE Smoothing Shampoo For Best Results?
I’ve found that there’s a bit of a technique to getting the most out of this shampoo. Here’s what I do:

- Brush Before Washing: I always brush my hair before washing it. This helps to detangle any knots and makes the washing process smoother.
- Wet Hair Thoroughly: Make sure your hair is completely wet before applying the shampoo. This helps the product distribute evenly and lather better.
- Use a Small Amount: A small squirt, about the size of a quarter, is enough. I like to dilute it slightly with water in my palm before applying it to my scalp.
- Focus on the Scalp: Massage the shampoo into your scalp for a minute or two. This helps to cleanse the scalp and stimulate blood flow. Then, work the lather down to the ends of your hair briefly.
- Rinse Well: Rinse thoroughly to remove all traces of shampoo. If you feel the need, you can repeat the process, but I find that one wash is usually sufficient.
- Follow with Conditioner: For best results, I follow up with the LOVE Smoothing Conditioner, which complements the shampoo and enhances its smoothing effects.
Comparing Davines LOVE Smoothing Shampoo With Other Brands
I’ve tried several other shampoos that claim to tame frizz, but none have worked as well as Davines LOVE Smoothing Shampoo. Here’s how it stacks up against some of the other popular options I’ve used:
- Moroccanoil Smoothing Shampoo: This is another great product for frizzy hair, but I find it a bit too heavy for my liking. It works well for thick, coarse hair, but for my wavy hair, it can sometimes feel like it weighs it down. Davines, on the other hand, gives me the smoothing effect without the heaviness.
- John Frieda Frizz Ease Shampoo: While this is a more budget-friendly option, it doesn’t give me the same results as Davines. My hair still feels frizzy, especially in humid conditions, and it doesn’t have the same moisturizing effect.
- Living Proof No Frizz Shampoo: This is a solid choice for frizz control, but it’s also on the pricier side, similar to Davines. However, I prefer the scent and texture of the Davines shampoo, and I feel like it gives me a better overall result.
Tips For Frizz-Free Hair To Get Best Result
Using the right shampoo is just one part of the equation. Here are some additional tips I’ve found helpful for maintaining smooth, frizz-free hair:
- Avoid Overwashing: Washing your hair too often can strip it of its natural oils, leading to dryness and frizz. I try to wash my hair no more than 2-3 times a week.
- Use a Silk Pillowcase: Sleeping on a silk pillowcase can reduce friction and help keep your hair smooth overnight.
- Apply a Leave-In Conditioner: A leave-in conditioner or serum can provide extra moisture and protection against frizz. I like to apply a small amount to the ends of my hair after washing.
- Avoid Heat Styling: Heat styling can damage your hair and exacerbate frizz. When I do use heat tools, I always make sure to use a heat protectant spray.
- Regular Trims: Regular trims can help prevent split ends, which can make your hair look frizzy. I try to get a trim every 6-8 weeks to keep my hair healthy.
Who Should Buy LOVE Smoothing Shampoo?
I recommend it if:
- Your hair becomes frizzy easily.
- You regularly blow-dry straight.
- Humidity ruins your hairstyle.
- Your hair is thick or coarse.
- You have fine hair but dislike heavy anti-frizz products.
- You want sulfate-free salon shampoo.
Who Should Buy LOVE Curl Shampoo?
Choose it if:
- You wear natural waves or curls.
- Your curls lack bounce.
- Your hair needs more hydration.
- You want definition without flattening curls.
- You prefer sulfate-free curly-hair shampoo.
Who Should Skip Davines LOVE?
I would look elsewhere if:
- Your scalp is extremely oily.
- You want inexpensive shampoo.
- You need fragrance-free haircare.
- Severe bleach damage is your main problem.
- You loved the old formula and strongly dislike the new fragrance.
Also Read: Is Surface Awaken Shampoo Worth It?
Frequently Asked Questions (FAQ)
For damaged hair, the Davines NOUNOU Shampoo is an excellent choice. It’s specifically formulated to nourish and repair hair that has been damaged by chemical treatments, heat styling, or environmental factors.
Yes, Davines shampoos are generally safe to use. They are formulated with high-quality, natural ingredients and are free from harmful chemicals. However, it’s always a good idea to do a patch test if you have a sensitive scalp or any concerns.
To use LOVE Smoothing Shampoo, apply a small amount to wet hair, focusing on the scalp. Massage gently for a minute or two, then rinse thoroughly. Follow with the LOVE Smoothing Conditioner for best results.
Davines LOVE Smoothing Shampoo is free from sulfates, making it a gentler option for your hair and scalp. This is particularly beneficial for those with sensitive skin or color-treated hair.
Wrapping Up
Davines LOVE Smoothing Shampoo has been a game-changer for my frizzy, wavy hair. It’s not just about taming the frizz – it’s about nourishing my hair and giving it that healthy, shiny look I’ve always wanted.
While it’s a bit on the pricier side, I believe the results are worth it. If you’re struggling with frizzy hair and haven’t found a shampoo that works for you, I’d highly recommend giving this one a try.
You can find Davines LOVE Smoothing Shampoo at select salons and online retailers, but I prefer ordering it directly from the Davines website to ensure I’m getting an authentic product. It’s always best to invest in a quality product that delivers on its promises, and for me, this shampoo has done just that.
I hope my experience helps you decide if this is the right shampoo for you.
Happy washing!
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