Ivory soap has been around since 1879. It is one of the best-selling soaps in America, with an average household consumption of 6 bars per year.
You may wonder if this soap is so popular, then why is Ivory soap so cheap?
This blog is to answer this question of yours. Keep reading to learn more about this remarkable soap and why it’s so cheap but also so effective.
So, without any further delay, let’s get started.
A Bit About Ivory Soap
It has been a very renowned soap in every American household for many years.
It is a flagship product of the world-famous personal care brand Procter and Gamble Company (P&G). F
Furthermore, it comes with varieties of mildly scented and white bar soap.
People like this feature of this soap and that is why it became famous for its purity and floating on the water.
But as time went by, the brand has added different types of soap and aromas that are able to get more attention from people.
Reasons For Ivory Soap Being So Cheap
Now, let’s dive into the most awaited answer to the question, the reasons behind Ivory soap being so cheap. There are so many reasons that play a role in it.
So, what are those? Let’s find out.
- Availability of The Soap
Every user of the soap will consider Ivory soap cost-effective to themselves. The reason behind it is that this soap has been available to people in a variety of sizes, shapes, packages, and other forms since its inception.
And it has been like this for many a year.
On top of that, even many other varieties are coming every now, and then as the demand is rising with every passing year. As the demand matches, so the production is increasing, thus the availability of the soap makes it less costly.
- So Many Varieties of Soap
As it has already been mentioned, there are so many varieties of soaps that are being produced under this brand. The demand also seems to be increasing with it.
As the producers bring in new aromas and types, the loyal customers of this brand are also increasing.
So, due to this ever-increasing availability and higher demand for the product, the manufacturer did not feel the urge of increasing the price of the soap.
- Purchase In Bulk Or Economy Pack
Who doesn’t know the benefit of purchasing the economy pack for a customer?
Well, the same concept can also work behind the cheap cost of purchasing Ivory soap for a customer.
Whenever a consumer decides to purchase any product in bulk or an economy pack, then it is normal that he would spend lesser when it comes to each product purchasing cost.
In the same way, the consumers get to purchase Ivory soap in bulk. As a result of this, they get to purchase this soap at a cheaper price.
- Existing Reputation, Less Marketing Cost
As they are in the market for many a year, they have become very well known around the country. Especially the word-of-mouth marketing tactic served this brand well.
This is why the manufacturer of this soap does not need to spend a lot of money on marketing. Their brand value also plays a positive role in the minds of the users.
As a result of this, the cost of marketing this soap is not a lot, so it had a positive impact on the minds of the users is not increasing the price of the soap.
- Efficient Manufacturing Process
The manufacturer has worked thoroughly on the manufacturing process of the soap for so many years that they now know the optimum quantity of the raw materials for the existing demand.
Also, the supply chain for procuring those raw materials is very well established.
Hence, there are so many ways in which the manufacturer has already reached the momentum of reducing the production cost significantly. That is why the ultimate buyers are paying less for getting this soap.
And the soap has already gained so many loyal customers over the years.
- Not Including Expensive Chemical Elements
The manufacturer of the soap has always focused on keeping the purity of the product intact. That is why they are not prone to including harmful stuff in the manufacturing process of the soap.
So, there is no harmful yet expensive material in the soap.
Rather, it comes with the unique feature of floating on the water when you throw it into it. So, the users love this feature a lot when they shower with it in their tub.
The price of the product did not skyrocket due to it, it was a unique research and development outcome of the product. Also, all the materials that the manufacturer procures are not expensive.
These are some mention-worthy reasons that are primarily behind the cheap pricing of the Ivory soap for all these years. By looking at the acceptance and trends it can be assumed that it is not going to go up anytime soon.
Is Ivory Soap Worth It?
So here comes the main question. Is Ivory soap worth it?
Should you buy ivory soap over other expensive brands that contain ingredients to protect your skin from infections and give you better skin?
Well, honestly, there are no clear answers to such questions.
When it comes to choosing between two good options, it usually depends on what’s more important for you, cost-effectiveness or skincare benefits.
Whatever your choice, buying ivory soap is an excellent option as long as you know what you’re getting yourself into in the first place.
There is no point in spending money on something that doesn’t provide any value to you. But at the same time, if you pick right and buy quality products instead of quantity, then even inexpensive items can provide great value.
Previously the soap was not ideal for dry-skinned people, but now there are so many varieties to serve people of different skin types.
So, if you want to save some money while still taking care of your skin, then consider purchasing some ivory soap and see how it works out for you! Here is another review for you!
Frequently Asked Questions (FAQs)
Ivory is the flagship product of the brand Procter & Gamble Company (P&G) in the first place. But it comes with some unusual features of maintenance of purity of elements also floating on the water.
The manufacturer is very much serious about maintaining the purity of the soap. They claim that the soap is 99.44% pure to be precise.
Yes, you can choose to do that but not necessarily it is the best thing to do. Just like any other soap, this soap may prove to be harsh on your face skin. The skin on the face may become unnecessarily dry after using it.
Procter & Gamble produces this soap for consumers around the country. It is one of the flagship products of Procter & Gamble.
Wrapping Things Up
Still, wondering, why Ivory soap costs so little?
I am sure by now you know the prominent reasons for it. Many reasons explain why a simple bar of soap costs next to nothing. It’s an easy product to produce.
Moreover, everyone needs it regularly also, no one wants to pay much for such a simple product.
Finally, the simplicity and the uniqueness that this product brings, make people root more for this soap.