Yes, Aim is cheap but it’s a good ADA recommended toothpaste! Gets the job done pretty well! It’s still with us since 1973 simply because it does an amazing job taking care of our teeth and breath.
I understand the confusion…how come something can be cheap and good, right? Well, there are some reasons how it can happen… some of them are wide availability of cheap ingredients, low branding cost, high competition, etc.
I will talk more about the Aim toothpaste and will try to make sense of is it any good or not being cheap. Bear with me for a while.
Reasons For Aim Toothpaste Being Cheap
Being not so overpowering, Aim toothpaste is perfect for everybody – from kids to adults. Some people are skeptical about its cheap cost. Their skepticisms are valid considering it does not come in any skinny tube either.
So, let’s see how it can be both cheap and good:
- Regular Toothpastes Are Actually Cheap
Do you know you can actually make your own super effective toothpaste at home spending just as little as $0.05?
The wide availability of active ingredients and their cheap costs are the main reason. Look at the active ingredients of Aim and other brands like Colgate. Both of them have pretty much the same ingredients.
Aim would not get ADA’s approval without being good enough to take care of your teeth. Companies get ADA’s certificate of acceptance only after proving their product’s efficacy and safety.
- Low Branding Cost
In today’s competitive business world, branding cost is huge! Aim spends little to nothing in comparison with other brands like Colgate and Crest regarding branding.
That’s how Aim got the competitive advantage of pricing their toothpaste so low. Colgate and other brands can’t lower their prices like Aim. And it’s NOT solely because of superior quality.
- High Competition
To compete with brands like Colgate and Crest, you must have superior quality. Aim is not better than Colgate in terms of superior quality.
So, to survive in the market, they have to set lower price-cutting their profit margin. I believe that is their marketing strategy. But it gets the job done and that’s what matters!
Is Aim Toothpaste Good?
Yes, it’s a good toothpaste to take care of your teeth, and most people like its taste! Many people have been using this toothpaste for at least 20+ years and their teeth are well-protected.
In fact, many of them prefer this brand over other expensive brands not just for the cheap cost, but because of the taste!
And nobody gets cavities because of the toothpaste! Any generic toothpaste is good enough for your teeth. Besides, Aim is not generic toothpaste, it’s from Church and Dwight (Arm & Hammer)
So, you can call it a budget toothpaste NOT cheap. And according to Consumer Reports, several budget brands ranked as the best whitening toothpaste.
Regular brushing your teeth are more important than what kind of toothpaste you use. Make sure to visit your dentist twice a year. That’s what is more important!
Now, let me explain why I like it as well…
To me, some high-end expensive toothpaste seems like abrasive toothpaste. Aim is not overly abrasive toothpaste and it has the same level of fluoride as other expensive brands.
That are the two qualities I want in my toothpaste. There is enough fluoride in Aim to offer protection against cavities. Many dentists recommend just any toothpaste that has fluoride for their patients.
That’s why I like Aim. I don’t care for its cheap cost and it’s completely okay to try to save some money!
Frequently Asked Questions (FAQs)
Yes, it’s a good toothpaste brand. It may spend millions on branding but their toothpaste are good and effective to keep teeth brighter and healthy.
Originally, it was introduced by Unilever back in 1973 but Church and Dwight have bought it from them in 2003.
No, but both of them are good toothpaste. However, Colgate ranks higher between the two considering their lots of variation in toothpaste and effectiveness against several tooth conditions.
It has the same main ingredients as any other high-end toothpaste. As active ingredients, it as Sodium Fluoride (0.24%) and inactive ingredients like Hydrated Silica, PEG-8, Sorbitol, Water, SD Alcohol 38-B, Flavor, Sodium Lauryl Sulfate, Cellulose Gum, Sodium Saccharin, etc.
It tastes more like spearmint. The flavor is refreshing and people love it.
To be effective to keep your teeth healthy, it always depends on the ingredients of the toothpaste. When it comes to toothpaste, brand and price don’t play so much role.
Besides, it has all the regulatory approvals and certifications just like all those expensive brands. The main ingredients are the same.
So, don’t be concerned about Aim’s cheap price. It’s a good toothpaste and you can put your confidence in it just the millions have already done!