If you’re searching for a cleanser that not only purifies your skin but also adds a natural glow, The Face Shop Rice Water Bright Foaming Cleanser deserves a place on your bathroom shelf.
This Korean skincare gem has become one of my holy grail products, and for good reason.
It’s gentle, refreshing, and brightens your complexion with every wash.
With a luxurious texture and effective cleansing power, this product isn’t just a cleanser—it feels like a skincare treatment every time I use it.
My Experience with Rice Water Bright Foaming Cleanser

I’ve tried countless cleansers in the past—some too drying, others too greasy, and many that just didn’t do much at all.
I was on the lookout for a product that could cleanse deeply without leaving my skin screaming for moisturizer afterward.
That’s when I came across Rice Water Bright Foaming Cleanser by The Face Shop.
Right out of the tube, the texture impressed me. It’s creamy, silky, and transforms into a fluffy, rich lather with just a tiny amount.
I’ve got combination skin that leans towards sensitive, so finding something that works without triggering redness or breakouts is rare. But this cleanser delivered on all fronts.
After the first wash, my face felt incredibly fresh. Not squeaky clean in a harsh way—just soft, balanced, and smooth.
I noticed that it tackled my sunscreen and light makeup effortlessly. Even on days when I wear heavier makeup, I pair it with a cleansing oil first, and then this foaming cleanser finishes the job perfectly.
What I love most is how radiant my skin looks afterward. The rice water element isn’t just a gimmick.
Over weeks of consistent use, I noticed my skin tone looked more even, and the dullness I used to wake up with faded away. It made a visible difference.
Another thing that really stood out was how long the tube lasts. You don’t need much to get a full face of foam, which makes it not only effective but economical.
And the scent? It’s soft, clean, and barely there—exactly how I like my skincare to smell. No heavy perfumes, just a hint of freshness that vanishes quickly so it won’t clash with your serums or moisturizers.
Since I started using this cleanser, I’ve received compliments on how healthy and clear my skin looks.
That, to me, is the real sign of a product that works. I now use it religiously twice a day, and it has earned a permanent spot in my skincare routine.
Ideal Skin Types for This Cleanser
If your skin leans oily, combination, or even sensitive, this cleanser is likely to work well. It provides just enough moisture without overwhelming oilier zones and is gentle enough to avoid irritating sensitive areas.
I’ve seen it balance my T-zone while still keeping my cheeks soft. For people with redness, occasional breakouts, or dullness, it helps tone and clarify without aggression.
Dry skin types might find it needs pairing with a richer moisturizer, but it’s still less drying than many foaming alternatives. It’s that rare middle ground—gentle but not weak, effective but not harsh.
Maintenance Tips for Best Results

- Use the Right Amount: You only need a pea-sized dot of product to get a rich, foamy lather. Using more doesn’t mean better cleansing—it just wastes product.
- Double Cleanse for Heavy Makeup: While the cleanser removes light foundation and SPF, for waterproof or full-face makeup, start with a cleansing balm or oil. Follow with the Rice Water Bright Cleanser for a complete clean.
- Avoid the Eye Area: Because it can sting a little if it gets in your eyes, I recommend cleansing your face with care. Use a gentle eye makeup remover separately to be safe.
- Follow With Hydrating Products: After washing, pat your face dry and immediately follow with toner and moisturizer to lock in hydration. This seals the benefits and keeps your skin soft and glowy.
- Use Morning and Night: I personally use it twice a day, and it keeps my skin fresh and balanced. In the morning, it removes overnight oils; at night, it clears away the day’s impurities.
- Store in a Cool, Dry Place: If you leave the tube in a steamy bathroom all day, the consistency might change. I keep mine in a dry cabinet or drawer between uses.
- Be Gentle While Lathering: Use soft, circular motions with your fingertips to lather the product. Avoid aggressive rubbing—this cleanser does the work for you.
- Pair With a Good Sunscreen: Brightened skin can be more sensitive to sun exposure. Use SPF every day to protect your glow and prevent dark spots.
Why This Cleanser Stands Out in Korean Skincare
K-beauty is known for its innovative, skin-first philosophy, and this cleanser is a clear representation of that ethos. What sets it apart isn’t just the ingredients—it’s the user experience.
It doesn’t feel clinical or overly engineered. It feels crafted—like something that understands your skin’s needs.
The balance of traditional ingredients like rice water with modern formulation makes it an easy favorite.
The fact that over 35 million units have been sold worldwide speaks volumes. It’s accessible yet luxurious, simple yet effective.
That’s the sweet spot in skincare, and The Face Shop nails it with this one.
Pros and Cons of Rice Water Bright Foaming Cleanser

Pros:
- Deep Cleansing Power: The formula removes dirt, SPF, oil, and makeup without stripping your skin’s natural moisture. It genuinely feels like a clean reset for your face.
- Brightening Effect: Rice water is known for its brightening properties, and this cleanser showcases that beautifully. With regular use, my complexion looked more even and radiant.
- Gentle Yet Effective: Although it’s a foaming cleanser, it doesn’t feel harsh. I’ve had zero irritation or dryness, which is rare for a foaming product.
- Economical Use: A pea-sized amount lathers up generously, making the tube last for months. Definitely great value for money.
- Pleasant Scent: Mild and fresh without being overpowering. It doesn’t linger or interfere with your other skincare products.
- Minimal Breakouts: It cleanses well enough to help keep pores clear and reduce acne without causing new irritation.
- Beautiful Packaging: Clean, elegant, and looks great on your sink. Also easy to squeeze even when you’re halfway through the tube.
Cons:
- May Not Suit Extremely Dry Skin: While it’s moisturizing for a foaming cleanser, someone with very dry or compromised skin might need to follow it immediately with a hydrating toner or moisturizer.
- Can Sting Eyes Slightly: Like many foaming cleansers, it can irritate if it gets too close to the eye area. I’ve learned to be cautious around my eyes.
- Not Fragrance-Free: Though the scent is mild, it’s still scented, which might not work for those extremely sensitive to fragrances.
- Doesn’t Remove Waterproof Makeup Alone: For heavy or waterproof makeup, you’ll need a cleansing oil or micellar water beforehand.
- Packaging Not Travel-Friendly: The tube can occasionally leak if not sealed tightly in your bag, so decanting it into a travel bottle is safer.
Rice Water Bright Foaming Cleanser Vs. Other Brands
- Rice Water Bright Foaming Cleanser Vs. CeraVe Foaming Facial Cleanser

CeraVe Foaming Cleanser is known for being dermatologically safe and barrier-supporting. I’ve used it before, and while it’s great for cleansing without irritation, it lacks the radiance-boosting benefits I get from The Face Shop’s Rice Water Bright.
CeraVe leaves my skin feeling clean but not particularly luminous. Rice Water Bright, on the other hand, gives that added glow after every use. It’s not just about being clean; it’s about looking refreshed, too.
Both are gentle, but CeraVe is more about moisture retention, while Rice Water Bright gives a soft, bright finish that makes my skin feel renewed.
- Rice Water Bright Foaming Cleanser Vs. Neutrogena Fresh Foaming Cleanser

Neutrogena’s foaming cleanser does a decent job with cleansing, especially for oily skin. But for me, it always left my face feeling a bit dry and tight.
The Rice Water Bright Cleanser offers a richer, more luxurious lather and doesn’t make my skin feel stripped. Neutrogena leans more toward functional, while The Face Shop balances function with indulgence.
Where Neutrogena feels more medicinal, Rice Water Bright feels more like skincare-meets-self-care. That subtle touch of softness and hydration makes all the difference.
- Rice Water Bright Foaming Cleanser Vs. COSRX Low pH Good Morning Gel Cleanser
COSRX’s gel cleanser is popular in the K-beauty world and is praised for its low pH and gentle cleansing. I used it for months and liked its mild approach, but it didn’t lather as much as I’d prefer.
Rice Water Bright wins for me because of the foam texture and the brightening benefit that COSRX doesn’t quite deliver. COSRX is great for sensitive or acne-prone skin, but if your main goal is glow and clarity, The Face Shop takes the lead.
Frequently Asked Questions (FAQs)
It’s perfect for deep cleansing, brightening dull skin, and maintaining moisture while removing dirt and impurities. Ideal for daily use.
Yes, rice water is rich in vitamins and minerals that help soften and brighten the skin, making it an excellent natural ingredient in facial cleansers.
It helps reduce breakouts by cleansing pores thoroughly, but it’s gentle enough not to aggravate existing acne. Suitable for mild to moderate acne-prone skin.
Yes, especially if it’s formulated like this one—gentle, hydrating, and effective at removing excess oil and residue that can clog pores.
Final Thoughts
If you’re looking for a cleanser that refreshes, brightens, and hydrates all in one step, The Face Shop Rice Water Bright Foaming Cleanser is an easy yes.
It’s become my daily go-to and consistently delivers clean, glowing skin without the fuss. Trust me—once you try it, you’ll never go back.