I’m not one to get excited about laundry, but Truly Free laundry detergent has me rethinking my whole wash day routine. If you’re tired of harsh chemicals, plastic waste, or detergents that just don’t cut it, this eco-friendly, non-toxic gem is worth your attention.
It’s safe for your family, kind to the planet, and tackles stains like a pro. Trust me, after trying it, I’m hooked—and you will be too. Here’s my honest take on why Truly Free deserves a spot in your laundry room.
My Personal Journey With Truly Free Laundry Detergent
Picture this: I’m staring at a pile of laundry, my toddler’s spaghetti-stained onesie mocking me from the top.
I’ve tried countless “natural” detergents before, and most left me disappointed—either the stains stayed put, or the “unscented” formula smelled like a chemical factory.
Then I stumbled across Truly Free, a brand promising non-toxic, eco-friendly cleaning with a subscription model that cuts down on plastic waste.
I was skeptical but desperate, so I gave it a shot.
My first order arrived with a reusable jug and a packet of concentrated laundry wash. The setup was simple: fill the jug with warm water, pour in the concentrate, shake, and you’re ready to go.
I started with the Signature Scent, a blend of essential oils like orange and eucalyptus, hoping it wouldn’t irritate my sensitive skin. Spoiler alert: it didn’t. The first load I washed was a mix of my husband’s sweaty gym clothes, my kid’s food-splattered shirts, and a white tablecloth that had seen better days.
I tossed in a capful of the detergent, added a sprinkle of their Enzyme Stain Remover for good measure, and hit start.
When the cycle finished, I pulled out the clothes, half-expecting the usual “natural detergent” letdown. But the tablecloth was spotless, the gym clothes smelled fresh (not perfumey), and the onesie? Clean as new.
Even my husband, who never notices these things, commented on how soft his shirts felt. I was sold. Over the next few weeks, I put Truly Free through the wringer—literally. From muddy soccer uniforms to a coffee spill on my favorite sweater, it handled everything I threw at it.
The refill system also made me feel like I was doing something good for the planet, which is a nice bonus when you’re just trying to get through laundry day.
What Makes Truly Free Stand Out?
Let’s talk about what sets Truly Free apart from the crowded world of laundry detergents. This isn’t your typical store-bought bottle filled with mystery chemicals.
Truly Free, founded by Stephen Ezell after his son’s allergic reaction to conventional detergents, focuses on non-toxic, plant-based ingredients.
Their mission is to make your home safer and reduce environmental impact, which I can get behind.
The reusable jug and refill packets mean you’re not tossing plastic bottles into landfills every month.
Plus, their formulas are free from dyes, phosphates, and synthetic fragrances—stuff you don’t want lingering on your clothes.
The brand offers both scented and unscented options, with the Signature Scent using essential oils for a subtle, natural fragrance. I found the scent refreshing without being overwhelming, a rarity for someone like me who usually avoids fragranced products.
They also have a range of supporting products, like the Stain Stick and Oxyboost, which I’ll get into later. The subscription model lets you customize delivery frequency, so you’re never stuck with too much or too little.
It’s practical, eco-conscious, and, frankly, makes laundry feel a little less like a chore.
Pros of Truly Free Laundry Detergent
- Non-Toxic and Skin-Friendly
I can’t overstate how much I appreciate Truly Free’s commitment to non-toxic ingredients. With a toddler who seems to attract every possible stain, I need a detergent that’s safe for her sensitive skin.
Truly Free uses plant-based surfactants like sodium cocoate and avoids harsh chemicals like SLS, chlorine, and formaldehyde. I checked the ingredients against the Environmental Working Group’s database, and they score impressively low for toxicity.
After weeks of use, neither my daughter nor I had any skin irritation, which is a huge win compared to other “natural” brands that still triggered my allergies.
- Eco-Friendly Packaging
The refillable jug system is a game-changer. You get one sturdy jug with your first order, and after that, you only need to order small packets of concentrated wash. Mix with water, shake, and you’re set.
This cuts down on plastic waste significantly—700 million laundry jugs end up in landfills yearly in the U.S. alone, so I feel good about reducing my contribution. The packets are compact, easy to store, and biodegradable, making the whole process feel sustainable without sacrificing convenience.
- Effective Stain Removal
I was blown away by how well Truly Free tackles stains. From blueberry smoothies to grass marks, it’s handled messes that other natural detergents couldn’t touch. The Enzyme Stain Remover and Stain Stick are lifesavers for pre-treating tough spots.
I once left a chocolate stain on my son’s shirt for days before washing, and with a quick scrub from the Stain Stick and a sprinkle of Enzyme Remover, it vanished. It performs as well as conventional brands like Tide, but without the chemical baggage.
- Pleasant, Subtle Scent
The Signature Scent is a standout. Unlike the overpowering artificial fragrances in most detergents, Truly Free uses essential oils like lime and clove for a light, clean smell. It’s noticeable but doesn’t linger in a way that irritates my nose.
If you’re scent-sensitive, the unscented version is truly fragrance-free, though I found even that feels “fresh” in a way that’s hard to describe. It’s like your clothes just smell like… nothing bad, which is exactly what I want.
- Cost-Effective Subscription
At about 36 cents per load, Truly Free is competitively priced, especially when you factor in the subscription discounts. If you buy five or more products, you can get up to 40% off, which adds up for a family like mine that does multiple loads a week.
The ability to pause or adjust deliveries through their online portal is a breeze, so you’re never stuck with extra product. It’s a small thing, but it makes budgeting for household essentials easier.
Cons of Truly Free Laundry Detergent
- Limited Retail Availability
One downside is that you can’t just pop into a store to grab Truly Free when you’re running low.
It’s primarily available through their website or select online retailers like Amazon.
This means you need to plan ahead to avoid running out mid-laundry day.
I learned this the hard way when I underestimated my usage and had to wait a few days for a refill packet.
It’s not a dealbreaker, but it requires a bit more foresight than grabbing a bottle at the grocery store.
- Scented Version May Be Too Strong for Some
While I love the Signature Scent, it might be a bit much if you’re used to completely unscented detergents. After years of avoiding fragranced products, I found it pleasant but noticeable.
If you’re super sensitive to smells, the unscented version is a safer bet, though even that has a faint “clean” smell from the natural ingredients. It’s not a flaw, but it’s worth noting if you’re particular about scents.
- Subscription Management Can Be Tricky
The subscription model is convenient, but you need to stay on top of it. I forgot to pause a delivery once and ended up with extra packets I didn’t need yet.
The website makes it easy to adjust or cancel, but if you’re not tech-savvy or forget to check your account, you might accidentally overstock. Customer service was quick to help when I reached out, but it’s something to keep in mind.
- Water Quality Affects Performance
Truly Free claims to work well in all water types, but I noticed slight variations depending on water hardness. In my area, with moderately hard water, it performs beautifully.
But when I visited my parents, who have very hard water, I needed to use a bit more detergent to get the same results. It’s not a major issue, but it’s worth experimenting to find the right amount for your water.
Tips For Using Truly Free Laundry Detergent
- Pre-Treat Stains Promptly
To get the most out of Truly Free, tackle stains as soon as possible. I keep the Non-Toxic Stain Stick in my laundry room for quick pre-treatments. Just wet the stained area, rub the stick into a lather, and let it sit for 10-15 minutes before tossing it in the wash.
For tougher stains, like grease or blood, add a pinch of Enzyme Stain Remover directly to the spot. I’ve found this combo works wonders, even on stains that have set for a day or two. Don’t skip this step—it’s the secret to keeping your clothes looking pristine.
- Use the Right Amount of Detergent
It’s tempting to pour in extra detergent for extra-dirty loads, but Truly Free is concentrated, so a little goes a long way. For my high-efficiency washer, I use about a third of a cap for a standard load and half a cap for heavily soiled ones.
Overusing can leave residue and waste product, so measure carefully. If you’re unsure, start with less and adjust based on how clean your clothes come out. It took me a couple of loads to dial in the perfect amount, but now it’s second nature.
- Clean Your Washing Machine Regularly
Your washing machine can harbor mold and bacteria, which can make even the best detergent less effective. Truly Free’s Laundry Machine Cleaner is a lifesaver here. I run a cleaning cycle every month or so using a packet of the cleaner.
Just pop it in an empty machine, run a hot cycle, and wipe down the drum afterward. It keeps my washer smelling fresh and ensures Truly Free’s ingredients can do their job without fighting built-up gunk.
- Store Refill Packets Properly
The refill packets are compact, but they’re sensitive to moisture. I made the mistake of storing mine in a damp laundry room corner, and one packet got slightly clumpy. Now, I keep them in a sealed container in a dry spot.
When mixing, use warm (not hot) water to dissolve the concentrate fully—about 100°F is perfect. Shake the jug vigorously for 10-15 seconds to ensure an even mix. This small step makes a big difference in performance.
- Pair with Dryer Angels for Extra Freshness
If you love a little extra scent or want to reduce static, try Truly Free’s Dryer Angels. These reusable pouches, filled with essential oils, add a subtle fragrance and soften clothes without chemical-laden dryer sheets.
I toss one in for about 30 loads before refilling. They’re hand-sewn by women in underserved communities, which adds a feel-good factor. Just be sure to remove them before overloading the dryer to avoid uneven drying.
Comparing Truly Free To Other Brands
- Truly Free Vs. Ivory Laundry Detergent
I’ve used Ivory Laundry Detergent for years, drawn to its classic, no-frills reputation and gentle formula.
It’s marketed as being free of dyes and heavy perfumes, which is great for sensitive skin like mine.
However, Ivory’s liquid formula still contains some synthetic surfactants, which made my toddler’s skin slightly itchy after a few washes.
Truly Free, with its plant-based ingredients like sodium cocoate, caused no irritation at all.
Ivory is widely available at grocery stores, which is convenient when you’re in a pinch, but its plastic bottles add to landfill waste, unlike Truly Free’s refillable jug system.
When it comes to stain removal, Ivory handles light soils well but struggled with my son’s grass-stained soccer shorts, whereas Truly Free’s Enzyme Stain Remover tackled them effortlessly. If you need an affordable, store-bought option, Ivory’s fine, but Truly Free’s eco-friendly edge and superior stain-fighting power make it my go-to.
- Truly Free Vs. Ajax Laundry Detergent
Ajax Laundry Detergent is a budget-friendly choice I’ve tried when pinching pennies.
Its low cost—sometimes under 20 cents per load—is hard to beat, and it’s effective for everyday cleaning.
However, Ajax’s formula leans heavily on synthetic chemicals, including fragrances that gave me a headache and irritated my skin after prolonged use.
Truly Free’s essential oil-based Signature Scent, by contrast, feels fresh without overwhelming my senses.
Ajax comes in plastic bottles or powder boxes, neither of which match Truly Free’s sustainable refill packets. For tough stains like grease or wine, Ajax required extra pre-treatment, while Truly Free’s Stain Stick made quick work of similar messes.
If cost is your main concern, Ajax gets the job done, but Truly Free offers a healthier, greener alternative without a huge price jump.
- Truly Free Vs. XTRA Laundry Detergent
XTRA Laundry Detergent caught my eye with its vibrant scents and low price point, often found at discount stores.
It’s formulated to work in all washers and does a decent job on everyday laundry.
However, its synthetic fragrances and ingredients like sodium lauryl sulfate triggered mild rashes for me, something I never experienced with Truly Free’s non-toxic formula.
XTRA’s plastic bottles are recyclable but still contribute to waste, unlike Truly Free’s biodegradable refill packets.
When I tested XTRA on a coffee-stained tablecloth, it left faint marks, while Truly Free’s Oxyboost restored the fabric completely. XTRA is a solid budget pick for less sensitive households, but Truly Free wins for safety and sustainability.
- Truly Free Vs. Persil Laundry Detergent
Persil Laundry Detergent is a powerhouse for stain removal, and I’ve used its ProClean formula for tough loads like my husband’s work clothes.
It’s packed with enzymes that rival Truly Free’s stain-fighting ability, but Persil’s synthetic ingredients, including optical brighteners, can irritate sensitive skin over time.
My daughter’s eczema flared slightly after using Persil, while Truly Free kept her skin happy.
Persil’s plastic bottles are a drawback compared to Truly Free’s eco-friendly refills, though Persil is easier to find in stores.
For brightening whites, Persil has a slight edge, but Truly Free’s Oxyboost comes close.
If you prioritize eco-conscious cleaning and skin safety, Truly Free is the better choice, though Persil excels for heavy-duty loads.
Frequently Asked Questions (FAQ)
Absolutely, Truly Free is one of the safest detergents I’ve used. Its plant-based ingredients, like sodium cocoate and essential oils, are free from toxic chemicals like phosphates, chlorine, and synthetic fragrances. I checked the Environmental Working Group’s database, and the ingredients score low for toxicity, making it ideal for sensitive skin, kids, and pets. I’ve had no issues with irritation, even with my toddler’s delicate skin, and the unscented option is perfect for anyone with allergies.
Truly Free was founded by Stephen Ezell, a dad motivated to create non-toxic cleaning products after his son developed a rash from conventional detergents. The company, originally called My Green Fills, is based in Traverse City, Michigan. Ezell’s focus on eco-friendly, safe formulas and sustainable packaging drives the brand’s mission, and it’s still independently owned, which I appreciate for its authenticity.
In my experience, Truly Free is among the healthiest options out there. Its non-toxic, plant-based formula avoids harmful chemicals like SLS, dyes, and formaldehyde, which can disrupt your body’s systems or irritate skin. Compared to other brands like Branch Basics or Molly’s Suds, Truly Free stands out for its effectiveness and low-toxicity ingredients. If you’re looking for a detergent that’s safe for your family and the environment, Truly Free is a top contender.
Yes, Truly Free is a legitimate company with a solid reputation. Founded in 2015, it’s built a loyal customer base, including me, thanks to its effective products and eco-friendly mission. They’re transparent about their ingredients, offer a user-friendly subscription model, and have responsive customer service. While some online reviews mention issues with subscription management, I’ve found their team quick to resolve any hiccups, making them a trustworthy choice.
Why Truly Free Is Worth Your Laundry Love?
After months of using Truly Free, I’m convinced it’s a game-changer. It’s non-toxic, eco-friendly, and tackles stains like a champ, all while keeping my family’s skin happy and reducing plastic waste.
Whether you’re a parent battling kid stains or just want a cleaner, greener laundry routine, Truly Free delivers. Give it a try—you’ll wonder why you didn’t switch sooner. Your clothes, your skin, and the planet will thank you.