Natural skincare fans, I’ve compared Toups and Co and Primally Pure to help you choose.
Both offer clean, non-toxic products, but which delivers?
I’ve tested their deodorants, balms, and serums to share my take.
With pros, cons, and comparisons, this review guides your decision.
You’ll see why one might suit your skin better.
Let’s break it down!
Comparison Table: Toups and Co Vs. Primally Pure
Feature | Toups and Co | Primally Pure |
Founding Year | 2015 | 2013 |
Key Ingredient | Grass-fed tallow | Emu oil |
Product Range | Skincare, makeup, deodorants | Skincare, deodorants, body care |
Price Range | $12-$50 | $14-$48 |
Scent Options | Frankincense, lavender, unscented | Blue Tansy, lemongrass, unscented |
Eco-Focus | 100% organic ingredients | 94% organic, sustainable sourcing |
Best for | Sensitive skin, makeup lovers | Sensitive skin, eco-conscious users |
Availability | Online, select retailers | Online, Target |
My Experience with Toups and Co and Primally Pure

My skincare routine has always leaned clean, but finding brands that deliver without irritants is tough.
I started with Toups and Co’s Tallow Balm and Regular Strength Deodorant, drawn to their organic, tallow-based formulas.
The balm, at $32, felt rich and nourishing, absorbing fast without greasiness.
I applied it nightly, and my dry patches softened within days.
The deodorant, $14, kept me fresh for 10 hours, even during workouts, with a subtle lavender scent.
However, the tallow smell was earthy at first, and the jar packaging needed a spatula for hygienic scooping.
I loved the simplicity—minimal ingredients like olive oil and essential oils.
Switching to Primally Pure, I tried their Unscented Sensitive Deodorant and Plumping Serum.
The deodorant, $16, used coconut oil and zinc oxide, lasting through a busy day but leaving slight residue on shirts.
The serum, $38, gave my skin a dewy glow with hyaluronic acid and emu oil, plumping fine lines after a week.
The pump bottle was convenient, but the 1-ounce size ran out fast.
Primally Pure’s products felt luxurious, with a focus on sustainability, but the emu oil isn’t vegan.
Both brands soothed my sensitive skin, but Toups and Co’s affordability and makeup line won for versatility.
You’ll love trying these for a natural glow, but choose based on your priorities.
What Are Toups and Co and Primally Pure?
Toups and Co, founded in 2015 by Emilie Toups, uses grass-fed tallow and organic ingredients for skincare and makeup.
Their products, like balms and deodorants, focus on nourishing sensitive skin.
Primally Pure, started in 2013 by Bethany McDaniel, employs emu oil and botanicals for clean skincare and deodorants.
Both brands emphasize non-toxic, natural formulas, but their key ingredients differ.
You’ll find Toups and Co online, Primally Pure at Target too.
Let’s see which fits your needs.
Maintenance Tips for Toups and Co and Primally Pure

- Store Properly: Cool, dark place for balms: prevents melting.
- Use Spatula: Scoop cleanly: keeps jars hygienic.
- Patch Test First: Apply on wrist: checks sensitivity.
- Layer Lightly: Start with small amounts: avoids overload.
- Clean Tools: Wipe spatulas: prevents bacteria buildup.
- Refrigerate Deodorants: In heat: maintains solidity.
- Shake Serums: Mix ingredients: ensures even application.
- Avoid Contamination: Use clean hands: prolongs shelf life.
- Check Expiration: 6-12 months: discards old products.
- Combine Wisely: Layer with similar brands: maximizes benefits.
Why Toups and Co Appeals to Me
Toups and Co’s tallow-based products feel nourishing.
The balm softened my skin like no other.
Their makeup line adds versatility.
You’ll love the clean, effective formulas.
Why Primally Pure Stands Out
Primally Pure’s emu oil hydrates deeply.
Their deodorant kept me fresh all day.
Eco-sourcing and Target availability are bonuses.
You’ll appreciate the sustainable focus.
Maintenance Tips Expanded
Both brands’ products last longer with proper care.
I refrigerate Toups’ balm in summer to prevent melting.
For Primally Pure’s serum, I use a spatula to avoid contamination.
You’ll extend shelf life with these tricks.
Scent Preferences Compared
Toups’ lavender is calming for evening routines.
Primally Pure’s lemongrass is invigorating for mornings.
Both offer unscented options for sensitivity.
You’ll pick based on your scent mood.
Packaging Practicality
Toups’ jars are eco-friendly but less convenient.
Primally Pure’s pumps are hygienic and easy.
I prefer Primally Pure’s for daily use.
You’ll choose packaging that fits your lifestyle.
Value for Money
Toups’ larger sizes offer better value.
Primally Pure’s smaller bottles mean more frequent buys.
I saved with Toups’ balm lasting three months.
You’ll calculate based on usage.
Skin Type Suitability
Both suit sensitive skin, but Toups’ tallow is richer for dry types.
Primally Pure’s emu oil balances oily skin better.
I found Toups more hydrating.
You’ll match to your skin needs.
Ethical Considerations

Toups uses grass-fed tallow, ethical but not vegan.
Primally Pure’s emu oil is sustainable but animal-derived.
Both are cruelty-free.
You’ll choose based on your values.
Who Should Choose Toups and Co
Toups and Co is great for dry skin and makeup lovers.
I recommend it for those wanting multi-use products.
Their affordability is a plus.
You’ll love the natural nourishment.
Who Should Choose Primally Pure
Primally Pure suits eco-conscious users with sensitive skin.
I loved their deodorants for all-day freshness.
Their retail availability is convenient.
You’ll appreciate the clean, soothing formulas.
My Final Verdict on These Brands
After testing, I prefer Toups for value and makeup.
Primally Pure wins for sustainability and deodorant.
Both are clean beauty stars.
You’ll pick the one that fits your skin and values.
Pros and Cons of Toups and Co
Pros of Toups and Co
- Organic Tallow Base: Grass-fed tallow nourishes deeply: mimics skin’s oils for hydration.
- Affordable Range: $12-$50 products: budget-friendly for clean beauty.
- Multi-Use Items: Balm works on face, body: versatile for routines.
- Gentle Scents: Lavender, frankincense options: soothing without overpowering.
- Makeup Integration: Foundation, blush available: complete clean look.
- Long-Lasting: Small amounts suffice: jars last months.
- Non-Toxic: Minimal ingredients: safe for sensitive skin.
- Ethical Sourcing: Organic, grass-fed: supports sustainable farms.
- No Fillers: Pure formulations: no unnecessary additives.
- Custom Blends: Unscented options: ideal for allergies.
Cons of Toups and Co
- Earthy Tallow Scent: Strong at first: may not appeal to all.
- Jar Packaging: Needs spatula: less hygienic than pumps.
- Residue on Clothes: Deodorant marks dark shirts: requires careful application.
- Limited Retail: Mostly online: harder to test in person.
- Non-Vegan: Tallow-based: not for plant-based users.
- Higher Makeup Price: Foundation at $48: pricier than basics.
- Warm Weather Issues: Tallow melts in heat: needs cool storage.
- Fewer Scent Choices: Limited varieties: less customization.
- Application Learning: Balm feels heavy initially: needs adjustment.
- No Physical Stores: Online-only: delays immediate needs.
Pros and Cons of Primally Pure

Pros of Primally Pure
- Emu Oil Hydration: Emu oil plumps skin: mimics natural moisture.
- Eco-Friendly Sourcing: 94% organic: supports sustainable practices.
- Sensitive Skin Options: Unscented deodorant: no irritation for allergies.
- Pump Packaging: Serums dispense easily: mess-free application.
- Long-Lasting Deodorant: Keeps fresh all day: great for active lifestyles.
- Barrier Support: Ceramides strengthen skin: reduces redness.
- Vegan Alternatives: Some products plant-based: suits various diets.
- Target Availability: In-store purchase: convenient shopping.
- Transparent Labels: Clear ingredients: builds user trust.
- Community Backing: Strong online following: shares real results.
Cons of Primally Pure
- Higher Prices: $14-$48 range: more expensive for small sizes.
- Small Serum Bottle: 1-ounce lasts weeks: frequent repurchases.
- Baking Soda Irritation: Deodorants may sting: not for sensitive pits.
- Scent Intensity: Lemongrass overwhelms: may clash with perfumes.
- Non-Vegan Hero Ingredient: Emu oil in many: limits ethical appeal.
- Clogged Pumps: Serum bottles jam: needs cleaning.
- Limited Makeup: No cosmetics line: skincare only.
- Scent Overlap: Similar smells across items: less distinct.
- Online Focus: Limited in-store stock: mostly web purchases.
- Scent Sensitivity: Herbal aromas: may not suit all.
Also Read: My Thoughts On Bonnyhill Rice Foam Cleanser
Comparison with Other Brands
- Toups and Co Vs. Lauren Brooks Cosmetiques
Lauren Brooks uses plant-based ingredients for skincare and makeup.
I tried their foundation, which blended smoothly but lacked Toups’ tallow hydration.
Lauren Brooks’ vegan formula appealed more than Toups’ tallow base.
Their prices, $15-$45, match Toups, but Lauren Brooks’ scents were lighter.
Toups’ balm was more nourishing for my dry skin.
You’ll choose Lauren Brooks for vegan options, Toups for deeper moisture.
- Toups and Co Vs. Root Pretty
Root Pretty offers mineral makeup with natural pigments.
I tested their foundation, which had better coverage than Toups but felt powdery.
Root Pretty’s $30 price is similar, but their loose powders were messier than Toups’ liquid.
Toups’ tallow added hydration Root Pretty lacked.
You’ll pick Root Pretty for mineral focus, Toups for skincare integration.
- Toups and Co Vs. Well People
Well People uses botanical ingredients for clean makeup.
I tried their foundation, which was lightweight but less nourishing than Toups’ tallow formula.
Well People’s $40 price is higher, and their scents were herbal like Toups.
Toups’ balm multi-tasked better than Well People’s single-use products.
You’ll choose Well People for botanicals, Toups for versatility.
- Toups and Co Vs. Ancestral Cosmetics
Ancestral Cosmetics uses tallow like Toups for skincare.
I tested their balm, which hydrated well but lacked Toups’ makeup line.
Ancestral’s prices, $20-$40, are comparable, but their scents were stronger.
Toups’ organic focus edged out.
You’ll pick Ancestral for tallow purity, Toups for broader range.
- Toups and Co Vs. Summer Solace
Summer Solace crafts tallow-based balms with essential oils.
I tried their body butter, which was rich but heavier than Toups’ lightweight balm.
Summer Solace’s $25 price is similar, but their scents were more potent.
Toups’ makeup options made it more complete.
You’ll choose Summer Solace for body focus, Toups for face and makeup.
Also Read: My Thoughts On RegenaLight Mask
Frequently Asked Questions (FAQs)
Yes, effective for hydration and sensitivity.
Yes, long-lasting and gentle.
Yes, 100% organic, non-toxic.
No, expanded but core brand remains.
Final Thoughts
I’ve compared Toups and Co and Primally Pure to help you pick the best clean beauty brand.
Both offer non-toxic, effective products, but Toups wins for value and makeup.
Primally Pure shines for eco-sourcing and deodorants.
You can’t go wrong, but choose based on your needs.
Try one and see the glow!