Prose Vs. Moerie Shampoo: A Personal Journey Through Custom Haircare

I’ve spent years chasing the perfect shampoo, one that promises to transform my wavy, often frizzy hair into something glossy and manageable. Recently, I decided to put two popular brands—Prose and Moerie—to the test.

This article is my honest, first-hand comparison of these shampoos, focusing on their pros, cons, and key features. Using a semantic SEO approach, I’ll break down how they worked for me, what sets them apart, and whether they’re worth your money.

By the end, you’ll know which might suit your hair goals.

A Brief Comparison Table

My Hair Story: Why I Chose Prose And Moerie?

My hair is a bit of a diva—2B wavy, prone to frizz, and occasionally oily at the roots while dry at the ends.

I live in a humid city, which doesn’t help, and I’m always on the hunt for products that can tame my mane without breaking the bank.

I’d heard buzz about Prose’s bespoke formulas and Moerie’s hair-growth promises, so I decided to give them a shot.

Over two months, I used each brand exclusively for four weeks, documenting how they performed.

Spoiler: it was a mixed bag, but I learned a ton.

Prose Shampoo: The Custom Haircare Darling

Prose markets itself as the gold standard of personalized haircare. You start with an online quiz that feels like a therapy session for your hair.

It asks about your hair type, scalp condition, lifestyle, diet, stress levels, and even your ZIP code to factor in environmental elements like pollution and water quality. I was impressed by the depth—80+ data points, according to Prose.

After my quiz, I received a shampoo, conditioner, and pre-shampoo scalp mask tailored to my goals: volume, shine, and frizz control.

Pros of Prose Shampoo

• Unmatched Customization: The quiz is thorough, covering everything from how often I exercise to whether I color-treat my hair. My formula included silk proteins for shine and oat lipids for hydration, which felt like a science-backed hug for my strands.
• Clean Ingredients: Prose is free of sulfates, parabens, GMOs, phthalates, and mineral oils. You can also opt for vegan, gluten-free, or silicone-free formulas. As someone who leans toward clean beauty, this was a big win.
• Sustainability Cred: As a B Corp and Climate Neutral Certified brand, Prose uses recyclable packaging and offsets shipping emissions. My bottles arrived in minimal, eco-friendly cardboard, and I appreciated the lack of plastic waste.
• Luxury Experience: The packaging is sleek, with my name printed on the bottles. It’s a small touch, but it made me feel special. The scents (I chose Botanica, an herbal blend) are subtle yet sophisticated.
• Feedback Loop: After using the products, I could submit feedback to tweak my formula. When my hair felt slightly weighed down, Prose adjusted the hydration level for my next order, which worked better.

Cons of Prose Shampoo

• Pricey: At $32 per 8.5-ounce bottle (or $27 with a subscription), Prose isn’t cheap. For comparison, my drugstore shampoo costs $8 for twice the size. It’s a splurge, especially if you need multiple products.
• Slow Shipping: My order took 12 days to arrive. In an Amazon Prime world, that feels like forever, though I understand it’s due to the made-to-order model.
• Mixed Results: While my hair felt softer and looked shinier after a week, the volume boost wasn’t as dramatic as I’d hoped. My waves were defined, but my roots stayed flatter than I wanted.
• Learning Curve: The pre-shampoo mask was confusing at first. I had to look up instructions online, as the bottle didn’t explain how long to leave it on (10-30 minutes, FYI).

My Experience With Prose

Using Prose felt like stepping into a high-end salon. The shampoo lathered well without stripping my scalp, and the conditioner left my hair silky without greasiness.

After two weeks, I noticed less frizz, especially on humid days, and my color-treated highlights looked vibrant. However, by week four, my hair adjusted to the formula, and the “wow” factor faded. It still felt cleaner than with drugstore brands, but I wasn’t getting the bouncy, voluminous waves

I’d dreamed of. The scalp mask was a game-changer for my oily roots, though—it reduced buildup without drying out my ends.

Moerie Shampoo: The Hair-Growth Contender

Moerie takes a different approach, focusing on hair growth and thickness.

Its “Ultimate Hair Growth Shampoo” claims to be personalized based on a quiz, but the process is less rigorous than Prose’s.

The quiz asked about my hair type, concerns (I chose thinning and dryness), and goals (thicker, longer hair).

My bottle arrived with ingredients like betaine, arginine, and caffeine, which are touted for supporting hair regrowth.

Moerie’s branding is bold, with promises of dramatic results, but I was skeptical about its “custom” claims.

Pros of Moerie Shampoo

• Hair-Growth Focus: Ingredients like caffeine and arginine have some clinical backing for reducing hair loss when applied topically. My shedding seemed to decrease slightly after three weeks, which was encouraging.
• Affordable (Sort Of): At around $30 for 8.5 ounces, Moerie is slightly cheaper than Prose without a subscription. It’s still pricier than drugstore options, but it felt more accessible.
• Decent Lather: The shampoo foamed up nicely, making my hair feel clean without that squeaky, stripped sensation. It rinsed out easily, even with my hard water.
• Bold Claims: Moerie’s marketing is confident, which can be motivating if you’re desperate for thicker hair. The bottle’s sleek design and gold accents gave it a premium vibe.

Cons of Moerie Shampoo

• Questionable Customization: The quiz was basic, asking only a few questions about hair type and concerns. I didn’t feel like my formula was truly tailored, and the ingredient list seemed generic compared to Prose’s bespoke approach.
• Controversial Ingredients: Moerie includes phenoxyethanol, a preservative linked to potential toxicity in high doses. This raised a red flag for me, as I prefer cleaner formulas. Prose’s transparency about ingredients felt more trustworthy.
• Lackluster Results: While shedding decreased, I didn’t notice thicker or longer hair after four weeks. My waves looked decent but not noticeably fuller, and dryness persisted at my ends.
• Sustainability Concerns: Moerie lacks the eco-credentials of Prose. There’s little information about packaging or sourcing, which made me question its environmental impact.
• Customer Complaints: Online reviews, especially on Reddit, mention hair loss and breakage with Moerie. While I didn’t experience this, the negative feedback made me wary.

My Experience With Moerie

Moerie was a rollercoaster. The first week, I was optimistic—the shampoo smelled pleasant (a standard citrusy scent) and left my hair feeling clean. By week two, I noticed less hair in my brush, which was exciting.

But the results plateaued, and my hair didn’t look or feel thicker. The conditioner (sold separately) was underwhelming, leaving my ends tangled unless I used a leave-in product.

I also felt uneasy about phenoxyethanol, especially after researching its risks. Overall, Moerie didn’t live up to its lofty promises for me.

Head-to-Head Comparison of Prose And Moerie Shampoo

Let’s break down how these shampoos stack up across key factors.

• Customization: Prose wins hands-down. Its quiz is like a haircare detective, digging into every aspect of your life and environment. Moerie’s quiz felt like a quick survey, and I wasn’t convinced my formula was unique. Prose’s ability to tweak formulas based on feedback sealed the deal.
• Ingredients: Prose’s clean, transparent ingredient list is a major plus. Ingredients like honey and fruit acids are gentle yet effective, and the EWG scores on their website added credibility. Moerie’s inclusion of phenoxyethanol and lack of detailed sourcing information made me trust it less.
• Price and Value: Prose is pricier, but the subscription discount and eco-friendly packaging justify the cost for me. Moerie’s slightly lower price didn’t outweigh its lackluster performance or questionable ingredients. If you’re on a budget, Moerie might appeal, but Prose feels like a better investment.
• Results: Prose delivered shinier, softer hair with less frizz, though it fell short on volume. Moerie reduced shedding slightly but didn’t thicken my hair as promised. For overall hair health, Prose was the clear winner, but neither transformed my hair into a shampoo-commercial fantasy.
• Sustainability: Prose’s B Corp status and carbon-neutral model make it a leader in eco-conscious beauty. Moerie’s vague sustainability claims left me unimpressed. If you care about the planet, Prose is the way to go.

Who Should Choose Prose?

Prose is ideal for those who want a luxurious, personalized experience and don’t mind paying a premium. It’s great for people with specific hair goals (like shine or curl definition) and those who value clean, sustainable products.

If you’re new to custom haircare or have complex hair needs, Prose’s thorough quiz and feedback system make it a safe bet.

Who Should Choose Moerie?

Moerie might suit budget-conscious folks focused on hair growth or thickness. It’s a decent option if you’re okay with less customization and don’t mind potential risks from ingredients like phenoxyethanol.

However, the mixed reviews and lack of transparency make it a riskier choice.

Which Shampoo Wins?

After testing both, Prose is my pick. Its customization, clean ingredients, and sustainability efforts align with my values, and it delivered better results for my wavy hair.

Moerie wasn’t a total flop, but its vague personalization and underwhelming performance didn’t wow me.

That said, neither shampoo was a miracle worker—my hair still has its diva moments.

Your choice depends on your priorities: if you want bespoke luxury, go with Prose; if hair growth is your main goal, Moerie might be worth a cautious try.

Frequently Asked Questions (FAQ)

Conclusion: Your Hair, Your Choice

I’ve taken you through my journey with Prose and Moerie, laying out the highs, lows, and everything in between. Prose impressed me with its tailored approach and eco-conscious ethos, while Moerie fell short despite its bold claims.

Your hair deserves products that make you feel confident, so weigh your goals—shine, growth, or sustainability—and choose what fits. Whether you go with Prose’s luxe formulas or take a chance on Moerie, I hope my experience helps you make an informed decision.

Here’s to great hair days ahead!