I’m all about vibrant, long-lasting hair color that doesn’t break the bank, and L’Oreal Superior Preference delivers just that. This at-home hair dye kit promises fade-defying shine, luminous color, and excellent gray coverage for up to eight weeks.
With 49 shades to choose from, it’s got something for everyone—blonde, brunette, redhead, or black hair enthusiasts. Trust me, if you want salon-quality results without the salon price tag, this is your go-to.
Let’s walk through my experience, the highs, the not-so-great bits, and how to keep that color popping.
My Experience With L’Oreal Superior Preference
Picture this: I’m standing in my bathroom, ready to transform my dull, gray-streaked hair into a vibrant, head-turning shade.
I picked L’Oreal Superior Preference in Lightest Auburn, hoping for a warm, fiery glow.
The box felt like a treasure chest—gloves, applicator bottle, color gel, developer, and that glorious Color and Shine Conditioner.
I was excited but a little nervous. Would it cover my stubborn grays?
Would it fry my hair? Spoiler: it exceeded my expectations.
The process was straightforward.
I mixed the gel and developer in the applicator bottle, and the consistency was perfect—not too thick, not too runny. I applied it to my dry, unwashed hair, starting at the roots and working through the ends.
The gel spread evenly, and I didn’t have to wrestle with clumps or uneven patches. The smell? Not bad at all. Unlike some dyes that make your eyes water, this one had a mild, almost floral scent that didn’t linger.
I left it on for 25 minutes, as instructed, and rinsed it out until the water ran clear. Then came the conditioner—oh, that conditioner! It’s infused with Golden Camelina Oil and Vitamin E, and it left my hair feeling silky, not straw-like.
When I blow-dried my hair, I couldn’t stop staring. The auburn shade was rich and multidimensional, with subtle highs and lows that looked natural yet striking. My grays? Gone. Completely. My hair had a glossy sheen that caught the light, and I felt like I’d just stepped out of a salon.
Over the next few weeks, the color held up impressively. It didn’t fade into that brassy, washed-out mess I’ve seen with other dyes. My hair stayed vibrant for about six weeks before I noticed the slightest fade, and even then, it was gradual, not patchy.
The grays started peeking through around week five, but a quick root touch-up fixed that. Honestly, for an at-home dye, this was a game-changer. It’s not perfect (we’ll get to that), but it’s pretty darn close.
Pros of L’Oreal Superior Preference
- Long-Lasting, Fade-Defying Color
Let’s talk about staying power. L’Oreal Superior Preference lives up to its “fade-defying” claim.
I got a solid six to eight weeks of vibrant color before needing a touch-up.
The color didn’t turn brassy or dull, even with regular washing.
Whether you’re rocking a bold red or a soft blonde, the formula keeps those tones rich and true.
It’s like having a salon color that refuses to quit.
- Excellent Gray Coverage
If you’re battling grays like me, this is a lifesaver. The dye tackled my stubborn silver strands around my hairline and crown with ease. Even the wiry, resistant ones didn’t stand a chance.
For those with particularly tough grays, leaving the dye on for an extra five minutes (as suggested) works wonders. I didn’t need to double up on product or buy a separate gray-covering formula—Preference handled it all.
- Wide Range of Shades
With 49 luminous shades, you’re spoiled for choice. Want a cool ash blonde? A deep indigo? A fiery auburn? They’ve got you covered. Each shade is designed to show infinite tones and reflects, so your hair doesn’t look flat or one-dimensional.
The shade guide on the box is super helpful, showing how the color will look based on your starting hair. It’s like a menu for your dream hair.
- Easy Application Process
I’m no hairdresser, but this kit made me feel like one. The liquid gel formula glides on smoothly, and the applicator bottle gives you precision for roots and ends. No drips, no mess.
The instructions are clear, even for beginners, and the included gloves fit well—no flimsy plastic tearing mid-application. If you’re new to at-home coloring, you’ll find this process forgiving and stress-free.
- Luxurious Conditioner
The Color and Shine Conditioner is a standout. It’s not some afterthought thrown in the box—it’s a legit treatment. Packed with Golden Camelina Oil, Vitamin E, and a UV filter, it keeps your hair soft, shiny, and protected from fading.
I used it weekly after coloring, and my hair felt healthier than before I dyed it. That’s rare for a box dye.
- Affordable Salon-Quality Results
At around $10-$12 a box, this is a steal. You get professional-looking color, great coverage, and a conditioner that rivals high-end products, all without dropping $100 at a salon.
For someone like me who colors every six weeks, that savings adds up fast. It’s budget-friendly without skimping on quality.
Not-So-Good Parts of L’Oreal Superior Preference
- Strong Initial Smell for Some: While I found the scent mild, some folks might disagree. If you’re sensitive to chemical smells, the application process could be a bit much. It’s not overpowering like some drugstore dyes, but it’s still there, especially in a small bathroom. The smell fades after rinsing, but be prepared to open a window or turn on a fan.
- Color Variation Based on Starting Hair: Here’s the deal: your results depend heavily on your starting hair color and condition. I got lucky with my auburn shade, but if your hair is bleached, damaged, or a tricky base color, the outcome might not match the box exactly. For example, I’ve heard of folks with bleached hair ending up with a cooler or warmer tone than expected. The shade guide helps, but it’s not foolproof.
- Potential for Skin Staining: This dye can be a bit clingy. If you’re not careful, it might stain your forehead, ears, or neck. I learned the hard way to apply a layer of Vaseline along my hairline before starting. The stains wash off eventually, but it’s an extra step to avoid looking like you had a dye fight. Be precise, and keep a damp cloth handy.
- Not Ideal for Very Thick or Long Hair: If you’ve got super thick or waist-length hair, one box might not cut it. My shoulder-length hair was fine with one, but I’ve seen reviews from folks with longer locks who needed two boxes for full coverage. That’s not a dealbreaker, but it’s something to budget for if your hair is a beast.
- Touch-Up Frequency for Grays: While the gray coverage is fantastic, those pesky silvers can start showing up around week four or five, especially if your hair grows fast. Touch-ups are easy, but you’ll need to plan for them every month or so to keep things seamless. It’s not a huge hassle, but it’s worth noting if you’re aiming for low-maintenance.
Maintenance Tips For L’Oreal Superior Preference
- Use Sulfate-Free Shampoo: To keep your color vibrant, switch to a sulfate-free shampoo. Sulfates strip dye faster, and you don’t want your gorgeous shade fading prematurely. I use L’Oreal Paris EverPure Bonding Shampoo, as recommended by the brand, and it’s gentle yet effective. Wash your hair no more than three times a week to preserve the color’s intensity.
- Condition Regularly with the Included Conditioner: That Color and Shine Conditioner isn’t just for day one. Use it weekly to maintain softness and shine. I apply it after shampooing, leave it on for three minutes, and rinse. The UV filter and Vitamin E help protect against fading, especially if you’re out in the sun a lot. Trust me, your hair will thank you.
- Avoid Hot Water Rinses: Hot water is the enemy of hair dye. It opens the hair cuticle, letting color slip away. Rinse with lukewarm or cool water instead. I know, cold showers aren’t fun, but even a quick cool rinse at the end of your wash makes a difference. Your color will stay richer for longer.
- Protect Hair from Heat Styling: Heat tools like flat irons and blow dryers can dull your color over time. If you can’t ditch them (I get it), use a heat protectant spray and keep the temperature below 350°F. I also try to air-dry my hair when possible to give it a break. Less heat equals longer-lasting color.
- Touch Up Roots Strategically: When grays or roots start showing, don’t rush to re-dye everything. Use the touch-up method: apply the dye to new growth for 20 minutes, then spread the rest through your hair for five minutes. This keeps the color even without overprocessing your ends. I do this every five weeks, and it’s a breeze.
- Limit Sun Exposure: UV rays can fade your color, especially lighter shades like blondes or reds. If you’re spending time outdoors, wear a hat or use a UV-protectant hair spray. I learned this after a beach trip left my auburn a bit muted. A little prevention goes a long way.
Comparison of L’Oreal Superior Preference Hair Color With Other Brands
I’ve put L’Oreal Superior Preference through its paces alongside Clairol Nice’n Easy, Garnier Nutrisse, and Schwarzkopf Keratin Color. Let’s break it down, product versus product, to see how Preference holds up in a head-to-head showdown.
- L’Oreal Superior Preference Vs. Clairol Nice’n Easy
Clairol Nice’n Easy is a drugstore staple, known for natural-looking shades with its ColorBlend Technology.
But how does it stack up against Preference?
Preference’s fade-defying formula lasts six to eight weeks, while Clairol’s color starts fading around week four, especially for vibrant shades.
Gray coverage with Preference is flawless, tackling even stubborn strands, whereas Clairol struggles with wiry grays unless left on longer. Preference’s liquid gel is smoother to apply than Clairol’s thicker cream, which can clump.
With 49 shades, Preference offers more variety than Clairol’s 40, which lean conservative. Preference’s conditioner adds superior shine, while Clairol’s is basic. At $10-$12, Preference is pricier than Clairol’s $8-$10, but the longer-lasting results make it worth it. Preference’s milder scent also beats Clairol’s chemical kick.
Winner: Preference for durability and versatility.
- L’Oreal Superior Preference Vs. Garnier Nutrisse
Garnier Nutrisse, with its avocado, olive, and shea oil blend, promises nourished hair and bold color.
Preference, however, pulls ahead in key areas.
Preference’s color lasts up to eight weeks with minimal brassiness, while Garnier’s six-week lifespan can see lighter shades turn brassy.
Preference’s gray coverage is top-notch, while Garnier’s is solid but less reliable for lighter colors.
Application-wise, Preference’s non-drippy gel trumps Garnier’s runny formula, which demands extra caution to avoid messes.
Preference’s 49 shades outshine Garnier’s 45, especially for cool tones. Garnier’s conditioner is ultra-hydrating, but Preference’s adds more shine. Both are priced at $10-$12, but Preference’s milder scent is a relief compared to Garnier’s ammonia-heavy whiff. If nourishment is your priority, Garnier’s close, but Preference wins for longevity and ease.
Winner: Preference.
- L’Oreal Superior Preference Vs. Schwarzkopf Keratin Color
Schwarzkopf Keratin Color markets itself as a premium, keratin-infused option for healthy hair.
Preference, though, holds its own. Preference’s color lasts six to eight weeks, while Schwarzkopf fades around week five.
Both offer excellent gray coverage, but Preference’s liquid gel ensures even application, while Schwarzkopf’s creamy formula takes longer to work through.
Preference’s 49 shades dwarf Schwarzkopf’s 30, giving you more creative freedom.
Preference’s conditioner delivers glossy, resilient hair, while Schwarzkopf’s minimizes damage but lacks the same shine. At $15+, Schwarzkopf is pricier than Preference’s $10-$12, making Preference a better value.
Preference’s scent is also more pleasant than Schwarzkopf’s subtle but chemical odor. Schwarzkopf feels luxe, but Preference’s performance and price seal the deal. Winner: Preference.
Preference consistently outperforms Clairol, Garnier, and Schwarzkopf in longevity, shade variety, and application ease. It’s the go-to for vibrant, salon-quality color that doesn’t quit.
Frequently Asked Questions (FAQ)
Absolutely, it’s a fantastic choice for at-home coloring. The fade-defying formula delivers vibrant, luminous color that lasts up to eight weeks. It covers grays like a pro, and the conditioner leaves hair silky and shiny. The application is beginner-friendly, and with 49 shades, there’s something for everyone. Sure, the smell might bother some, and results vary by hair type, but overall, it’s a reliable, budget-friendly option for salon-quality results.
It depends on your needs. Preference is a liquid gel that offers luminous, multidimensional color for up to eight weeks, perfect for salon-inspired looks. Excellence is a crème formula designed for 100% gray coverage, ideal for resistant grays. If you want vibrant, long-lasting shine, go with Preference. If gray coverage is your main concern, Excellence is your best bet. Both are great, but Preference feels more luxurious.
Preference’s color lasts up to eight weeks, though I noticed vibrant results for about six before slight fading. Grays may start showing around week four or five, depending on hair growth. Regular maintenance, like using sulfate-free shampoo and the included conditioner, helps stretch the color’s life. Touch-ups every five to six weeks keep it looking fresh.
Yes, it’s a gray-covering powerhouse. It tackled my stubborn grays around the hairline and crown effortlessly. For extra-resistant grays, leave the dye on for an additional five minutes during application. The coverage is even and long-lasting, though fast-growing hair might need root touch-ups every four to five weeks. It’s one of the best drugstore dyes for grays, hands-down.
Conclusion: Your Ticket to Stunning Hair
I can’t recommend L’Oreal Superior Preference enough for anyone craving vibrant, long-lasting color at home. It’s affordable, easy to use, and delivers salon-worthy shine that holds up for weeks. From covering grays to offering 49 gorgeous shades, it’s a game-changer.
Whether you’re a coloring newbie or a seasoned pro, this kit makes you feel like a hair goddess. Grab a box, pick your shade, and get ready to turn heads with your luminous locks.