I’m all about finding affordable ways to boost my confidence, and a brighter smile is right up there on my list. That’s why I’m thrilled to share my experience with Equate Whitening Strips.
These budget-friendly strips promise a dazzling smile without the hefty price tag of professional treatments. If you’re like me, sipping coffee daily and noticing those pesky stains creeping in, you’ll want to give these a try.
They’re easy to use, effective, and won’t break the bank. Trust me, your smile deserves this simple upgrade, so let’s get into why Equate is worth your attention.
My Experience With Equate Whitening Strips

Picture this: I’m staring in the mirror, sipping my morning coffee, and noticing my teeth aren’t as white as they used to be.
Years of tea, red wine, and, let’s be honest, neglecting those dentist-recommended whitening toothpastes have left my smile looking a bit dull.
I wasn’t ready to shell out hundreds for a professional whitening session, so I turned to Equate Whitening Strips, the Walmart brand that promised results at a fraction of the cost. Spoiler alert: I wasn’t disappointed.
I picked up the Equate Ultra-White Teeth Whitening Strips, which come with 12 treatments—24 strips total, with 12 for the top teeth and 12 for the bottom.
The box boasted a “Slip-Free Dry Touch” design, and I was curious to see if it lived up to the hype.
The first thing I noticed was how straightforward the process was. You tear open a packet, peel off the strips, and press them onto your teeth. The instructions said to leave them on for 30 minutes, which felt doable even for someone as impatient as me.
Applying the strips was a breeze. The longer strip goes on your top teeth, the shorter one on the bottom, and you fold the excess over to cover the back. I used my fingernails to press them between my teeth for a snug fit, and they stayed put—no sliding or slipping, which was a relief.
I’d tried other whitening products before, like those messy trays, and they were a nightmare with gel oozing everywhere. Equate’s strips, though, felt thin and barely noticeable. I could walk around the house, do my morning routine, or even answer a quick phone call without sounding like I had a mouthful of cotton.
After my first application, I checked the mirror, half-expecting no change. To my surprise, the surface stains from my coffee obsession were noticeably lighter. By day three, my teeth were a shade brighter, and by the end of the 12-day treatment, I’d say they improved by at least two shades.
I used a shade guide from an old whitening kit to compare, and the difference was clear. My smile looked fresher, and I felt more confident flashing it during Zoom calls. The best part?
No major sensitivity, which I’d dreaded after hearing horror stories from friends using other brands. Sure, I felt a slight tingle on day two, but spacing out the treatments every other day kept it manageable.
The affordability blew me away—around $15 for 12 treatments compared to $40 or more for name brands. I was skeptical at first, thinking a budget option might skimp on quality, but Equate proved me wrong.
It’s not perfect (I’ll get to that later), but for the price and convenience, it’s a game-changer. If you’re on the fence about trying these, I’m here to tell you they’re worth a shot for anyone looking to brighten their smile without a big investment.
Pros of Equate Whitening Strips
- Affordability That Doesn’t Compromise

Let’s talk money first because, honestly, who doesn’t love a good deal?
Equate Whitening Strips are a steal, typically retailing for $15-$20 for a box of 12 treatments.
Compare that to premium brands like Crest, which can cost upwards of $40 for a similar treatment count, and you’re saving serious cash.
I was worried the lower price meant lower quality, but these strips deliver solid results.
They’re perfect if you’re on a budget but still want a noticeably whiter smile. For me, the cost-effectiveness meant I could maintain my whitening routine without feeling guilty about the expense.
- Ease of Use for Busy Lives
I’m not exaggerating when I say these strips are idiot-proof. The application process is so simple that even on my busiest mornings, I could slap them on and go about my day.
Each packet contains two strips—one for the top, one for the bottom—and they’re pre-coated with the whitening gel. No mixing, no measuring, no mess.
I just pressed them onto my teeth, folded the excess over, and let them do their thing for 30 minutes. They stayed in place, even when I was sipping water or talking. Unlike trays that feel bulky or pens that require precision, these strips fit seamlessly into my routine.
- Effective Stain Removal
The real test of any whitening product is whether it works, and Equate delivers here. After just one use, I noticed my coffee stains were less pronounced. By the end of the 12-day treatment, my teeth were noticeably brighter—about two shades, based on my shade guide.
They tackle extrinsic stains (the kind from food and drinks) effectively, which is exactly what I needed. If your teeth are yellowed from coffee, tea, or wine, these strips can make a real difference.
I felt like I was smiling with more confidence, and friends even commented on how bright my teeth looked.
- Minimal Sensitivity for Most
Sensitivity was my biggest concern going in, as I’d heard stories of people wincing in pain after using whitening strips. Equate includes sodium hydroxide to help reduce sensitivity, and I can vouch for its effectiveness.
I experienced only a mild tingle on a couple of days, which went away quickly. By spacing out treatments every other day instead of daily, I kept discomfort to a minimum.
If you’ve got sensitive teeth like me, this is a huge plus. It’s not completely pain-free for everyone, but it’s gentler than many alternatives I’ve tried.
- Enamel-Safe Formula
I was relieved to learn that Equate’s strips are designed to be safe for tooth enamel. The active ingredient, hydrogen peroxide, is the same one dentists use, just in a lower concentration.
This means you’re getting effective whitening without risking damage to your teeth when used as directed. I checked with my dentist before starting, and she gave me the green light, confirming that products like these are safe for occasional use.
Knowing I wasn’t harming my enamel gave me peace of mind while chasing that brighter smile.
Cons of Equate Whitening Strips
- Patchy Results on Crooked Teeth

While I loved the results overall, I noticed some uneven whitening, especially around my slightly crooked front teeth.
The strips don’t always conform perfectly to every tooth’s shape, so some areas looked whiter than others.
It wasn’t a dealbreaker, but if you have misaligned teeth, you might see patchy results like I did.
I had to press the strips down extra hard in those spots, but it still wasn’t perfect. For a more uniform whitening, you might need to consider trays or professional treatments.
- Potential for Gum Irritation
I was careful to keep the strips away from my gums, but on one or two occasions, they crept too close and caused mild irritation. The gel can sting if it touches your gums, and while it wasn’t unbearable, it was annoying.
The instructions warn against this, so it’s on me for not being precise enough, but it’s worth noting. If you’ve got sensitive gums, you’ll need to apply these with extra care to avoid that burning sensation.
- Limited Effectiveness for Deep Stains
Equate’s strips are great for surface stains, but if you’re dealing with deeper, intrinsic stains (like those from genetics or medications), don’t expect miracles.
My teeth were yellowed mostly from coffee and tea, so the strips worked well, but a friend with tetracycline stains tried them and saw minimal change.
For stubborn discoloration, you might need to talk to your dentist about stronger options. These strips are best for mild to moderate staining, so manage your expectations if your stains run deep.
- Slightly Slimy Texture
Okay, this isn’t a huge issue, but the strips left a slightly slimy residue on my teeth after removal. It wasn’t gross, but it was noticeable enough that I had to rinse my mouth thoroughly.
Some brands leave less residue, and I found myself wishing Equate’s strips were a bit cleaner in this regard. It’s a small price to pay for the results, but if you’re sensitive to textures, it might bug you as much as it did me.
Maintenance Tips For Long-Lasting Results
- Stick to a Consistent Whitening Schedule
To keep your smile sparkling, consistency is key. I found that using Equate strips every four to six weeks after my initial treatment helped maintain the whiteness. My dentist suggested this cadence to prevent stains from creeping back, especially since I’m a daily coffee drinker.
Mark your calendar for touch-up treatments, and don’t skip them. If you let stains build up too long, you’ll need a full treatment cycle again, which takes more time and effort.
- Pair with a Whitening Toothpaste
After finishing my Equate treatment, I switched to a whitening toothpaste with nano-hydroxyapatite, which my dentist recommended for maintaining results and reducing sensitivity.
Brushing twice daily with this keeps surface stains at bay and complements the strips’ effects. I noticed that using a non-abrasive whitening toothpaste made my teeth feel smoother and look brighter between treatments.
It’s a small addition to your routine that makes a big difference over time.
- Avoid Stain-Causing Foods and Drinks
I love my coffee, but I’ve learned to cut back on stain-causing culprits like red wine, tea, and soda, especially for the first 24 hours after using the strips. My dentist explained that your teeth are more prone to staining right after whitening because the enamel is temporarily more porous.
I started using a straw for dark drinks and rinsing my mouth with water after eating berries or curry. These habits have helped my results last longer, and I don’t feel like I’m sacrificing too much.
- Floss Daily for Overall Oral Health
Flossing might not sound glamorous, but it’s a game-changer for maintaining a white smile. I used to skip it, but my dentist stressed that plaque buildup can make teeth look duller.
Flossing daily removes debris between teeth, where strips can’t reach, and keeps your gums healthy. Healthier gums mean less irritation when you use whitening strips, so it’s a win-win. I keep floss picks by my sink to make it easy, and it’s become a quick part of my nightly routine.
- Consult Your Dentist Regularly
Before starting Equate strips, I checked with my dentist to ensure my teeth were healthy enough for whitening. She gave me tips on avoiding sensitivity and warned me not to overdo it.
Regular dental checkups help catch any issues, like enamel erosion or cavities, that could worsen with whitening. I make it a point to schedule cleanings every six months, which also removes surface stains and preps my teeth for better whitening results.
Your dentist can personalize advice to keep your smile bright and healthy.
Comparison of Equate Whitening Strips With Other Brands
I’ve tried a few whitening strips over the years, and I wanted to see how Equate stacks up against other budget-friendly options like Rexall, Kroger, GuruNanda, and CareOne. Each brand has its strengths, but I’ll break down how they compare to Equate in terms of effectiveness, ease of use, sensitivity, and cost.
Here’s my take on each, based on my personal experience and what I noticed while chasing a brighter smile.
- Equate Vs. Rexall Whitening Strips

Rexall Whitening Strips caught my eye at a local pharmacy, priced around $20 for a 14-day treatment.
Like Equate, they use hydrogen peroxide, and I saw about two shades of whitening after the full course, similar to my Equate results.
However, Rexall’s strips felt thicker and less flexible, making it harder to get a snug fit on my slightly crooked teeth.
I had to reposition them a few times, which was annoying compared to Equate’s no-slip design. Sensitivity-wise, Rexall was gentle, with only a slight tingle, much like Equate.
The biggest difference?
Equate’s lower price—around $15—makes it a better value for nearly identical results. If you’re choosing between the two, Equate’s ease of application and cost give it the edge for me.
- Equate Vs. Kroger Whitening Strips

Kroger’s Whitening Strips, another store brand, cost about $18 for a 10-day treatment.
I gave them a try last year, hoping for a deal similar to Equate.
They whitened my teeth by about one-and-a-half shades, slightly less than Equate’s two shades, and I noticed the gel tasted a bit chemical-like, which was off-putting.
The strips stayed in place decently, but they were shorter, so they didn’t cover my back teeth as well as Equate’s longer strips.
Sensitivity was minimal, though I felt a bit more discomfort than with Equate, especially on day three. For a couple of bucks more, Kroger’s strips didn’t quite match Equate’s coverage or effectiveness, so I’d stick with Equate for a more consistent whitening experience.
- Equate Vs. GuruNanda Whitening Strips

GuruNanda’s Whitening Strips stood out because they claim to use “natural” ingredients alongside hydrogen peroxide, retailing for around $25 for 14 treatments.
I was intrigued by the coconut oil infusion, hoping it’d be gentler on my teeth.
The strips whitened my teeth by about one shade, noticeably less than Equate’s two shades, and the results took longer to show.
Application was straightforward, but the strips felt slippery, and I had to be careful not to let them slide off.
Sensitivity was low, which was great, but the higher price and weaker results didn’t impress me. Equate’s stronger whitening and lower cost—$15 versus $25—make it a clear winner for me, especially if you’re after visible results on a budget.
- Equate Vs. CareOne Whitening Strips

CareOne, another drugstore brand, costs around $22 for a 14-day kit.
I tried these a while back, and they delivered about one-and-a-half to two shades of whitening, close to Equate’s performance.
The strips were easy to apply, though they left a stickier residue than Equate, which meant extra rinsing afterward.
Sensitivity was a bit more noticeable with CareOne—I felt a mild ache after a few days, unlike Equate’s minimal tingle.
Price-wise, Equate’s $15 kit is more wallet-friendly, and I preferred its thinner, more comfortable strips. CareOne’s not a bad choice, but Equate’s affordability and cleaner after-feel make it my go-to for everyday whitening.
Frequently Asked Questions (FAQ)
Yes, they do! I saw my teeth go from a dull S24 shade to about an S20 after 12 days, with noticeable results after just one use. They’re great for surface stains from coffee, tea, or wine. However, if you’ve got deeper stains from genetics or medications, they might not be as effective. Consistent use and following the instructions are key to seeing results.
Not quite. Both use hydrogen peroxide, but Crest’s strips typically have a higher concentration, leading to slightly better whitening (three shades versus two for me). Equate is more budget-friendly, around $15 compared to Crest’s $40-$50, and caused less sensitivity in my experience. They’re similar in application and effectiveness for mild stains, but Crest might edge out for more stubborn discoloration.
It depends on your needs. For affordability and solid results, Equate is my go-to—great for budget-conscious folks like me who want a brighter smile without sensitivity. Crest 3D Whitestrips offer more dramatic results but at a higher cost and sensitivity risk. Lumineux is best for sensitive teeth with natural ingredients, while Opalescence Go trays are ideal for uniform whitening but are pricier. Equate strikes the best balance for most people.
No, you shouldn’t brush immediately after. I rinse my mouth with water to remove the residue, as brushing right away can irritate your gums or enamel, especially if they’re sensitive post-treatment. Wait at least 30 minutes before brushing or eating to let your teeth settle. I found rinsing worked fine, and my dentist confirmed it’s the safest approach.
Conclusion: Why Equate Whitening Strips Are Your Smile’s Best Friend
After my journey with Equate Whitening Strips, I’m hooked. They’re affordable, easy to use, and deliver a brighter smile without the pain or price of professional treatments. Whether you’re prepping for a big event or just want to feel better about your smile, these strips are a no-brainer. They fit into your busy life, tackle stains effectively, and keep your wallet happy. Give Equate a shot—you’ll be flashing a confident grin in no time, just like I am.