If you’re craving a vibrant, salon-worthy blonde without the hefty price tag or bleach damage, Clairol Blonde It Up is your new best friend. This no-bleach lightening system promises up to five levels of lift with minimal damage, and I’m here to tell you it delivers.
From its easy application to the glossy finish, it’s a must-have for anyone wanting to brighten their locks at home. Trust me, you’ll want to grab a box and transform your hair with confidence!
My Experience With Clairol Blonde It Up
I’ll be honest—going blonde at home always felt like a gamble.
My hair’s naturally a dark blonde, with some bleached ends from a salon visit that had turned brassy over time.
I was skeptical about Clairol Blonde It Up, but the promise of no bleach and minimal damage hooked me.
So, I rolled up my sleeves, set up my bathroom like a mini salon, and got to work.
The kit comes with everything you need: a lightening cream, activator, and the Shimmer Lights Conditioner to tone down brassiness.
Mixing was straightforward—squeeze Tube 1 into Bottle 2, shake, and you’re ready.
The instructions were clear, but I’ll admit, I rushed the application the first time. I focused on my darker roots and lightly coated the ends, hoping to even out the color. After about 30 minutes, I rinsed it out, nervous but excited.
The result?
My roots were noticeably lighter, closer to a medium blonde, and my ends had a fresh platinum vibe. It wasn’t perfect—some patches were uneven because of my sloppy application—but the lift was impressive for a no-bleach product.
My hair felt a bit dry but not fried like it would with bleach. The Shimmer Lights Conditioner left a cool, ashy tone that made the brassiness disappear.
A couple of weeks later, I tried again, this time being more methodical. I sectioned my hair properly and applied the lightener to the darker spots first, letting it sit for 40 minutes. The result was much more even, and I was thrilled with how bright my hair looked.
It’s not salon-level platinum, but for a DIY job, it’s darn close. My hair still felt healthy, and with some extra conditioner, the dryness was manageable. This product turned my at-home dye job from intimidating to empowering, and I’m already planning my next touch-up.
Pros of Clairol Blonde It Up
- Impressive Lightening Power Without Bleach
The standout feature of Clairol Blonde It Up is its ability to lift hair up to five levels without bleach.
As someone with dark blonde hair, I was amazed at how much lighter my roots got in just one session.
It’s not going to turn jet-black hair platinum, but for light brown to blonde bases, it’s a game-changer.
The AminoLift Technology works magic, pulling out pigment while keeping your hair’s structure intact.
I didn’t end up with that straw-like texture I’ve experienced with other lighteners, which is a huge win.
- Minimal Damage Compared to Traditional Bleach
Let’s talk damage—or the lack thereof. Bleach has always been my hair’s worst enemy, leaving it brittle and prone to breakage. Clairol’s AminoGlycine Complex claims to protect your hair’s keratin and protein, and I believe it.
After two applications, my hair felt slightly dry but not destroyed. I had some split ends on my previously bleached sections, but nothing catastrophic. Compared to the L’Oréal High Lift I tried years ago, which left my hair snapping off, this is a gentler option that still delivers results.
- Shimmer Lights Conditioner for Brass-Free Bliss
The included Shimmer Lights Conditioner is a star in its own right. It’s not just a throw-in; it actively tones down brassiness, leaving your blonde cool and vibrant. After my first application, my ends were leaning yellow, but the conditioner neutralized them into a soft, ashy blonde.
You can use it right after lightening or a week later to maintain that fresh-from-the-salon look. It’s like having a toner and conditioner in one, saving you an extra step (and expense).
- Easy Application for DIY Newbies
If you’re nervous about dyeing your hair at home, this kit makes it approachable. The instructions are clear, and the applicator bottle is user-friendly, even for someone like me who’s not exactly a pro. Sectioning your hair and applying the product takes some practice, but it’s not rocket science.
My first attempt was patchy because I rushed, but the second time, I took my time and got salon-worthy results. You don’t need to be a hairdresser to make this work—just follow the steps and set a timer.
- Cost-Effective Salon Alternative
At around $10-$15 a box, Clairol Blonde It Up is a steal compared to a $100+ salon visit. I’ve spent a fortune on professional highlights, only to deal with regrowth in weeks. This kit lets you touch up at home without breaking the bank.
Plus, one box was enough for my shoulder-length hair, though if you have long or thick hair, you might need two. Either way, it’s a budget-friendly way to keep your blonde looking fresh.
Not-So-Good Parts of Clairol Blonde It Up
- Patchy Results If You’re Not Careful
My first go with Blonde It Up was a bit of a mess, and I have no one to blame but myself.
Rushing the application led to uneven patches, especially on my roots.
The product works fast, which is great, but it means you need to be precise.
If you don’t section your hair properly or apply it evenly, you’ll end up with a splotchy finish.
It’s fixable with a second application, but it’s a hassle if you’re expecting perfection right away.
- Drying Effect on Hair
While it’s gentler than bleach, Blonde It Up isn’t a miracle worker. My hair felt noticeably drier after using it, especially on the ends that were already bleached.
The included conditioner helps, but it’s not enough on its own. I had to slather on a deep conditioning mask and hair oil to restore moisture. If your hair is already damaged or super porous, you’ll need to baby it post-dye to avoid that crunchy texture.
- Limited Lift for Darker Hair
If you’re starting with dark brown or black hair, don’t expect miracles. Clairol claims up to five levels of lift, but on darker bases, you might only get a couple of levels lighter.
I saw great results on my dark blonde hair, but reviews from others with darker hair mention brassy or reddish tones instead of true blonde. You might need multiple sessions or a toner to get the shade you want, which adds time and cost.
- Strong Scent During Application
The lightening process isn’t odor-free. While it’s not as harsh as ammonia-heavy dyes, there’s a noticeable chemical smell that lingers in your bathroom. I didn’t find it unbearable, but if you’re sensitive to scents, you might want to open a window or turn on a fan.
The Shimmer Lights Conditioner has a pleasant scent, but the lightening cream itself isn’t exactly spa-like.
- Toner May Be Necessary for Some
For all its strengths, Blonde It Up doesn’t always deliver the exact blonde you’re picturing. My first application left some yellow tones, which the Shimmer Lights Conditioner mostly fixed.
But if you’re aiming for a specific shade—like icy platinum or baby blonde—you might need a separate toner. I ended up buying Clairol’s Crystal Glow Toner in Luminous Pearl for my second round, which added to the cost. It’s not a dealbreaker, but it’s something to plan for.
Maintenance Tips For Your Clairol Blonde It Up Results
- Use Purple Shampoo Weekly
To keep your blonde bright and brass-free, invest in a good purple shampoo. I use Clairol’s Shimmer Lights Purple Shampoo once a week, leaving it on for 3-5 minutes before rinsing. It neutralizes any yellow or orange tones, keeping my color fresh.
Don’t overdo it, though—too much purple shampoo can leave a violet tint, especially on porous hair. Alternate with a moisturizing shampoo to balance things out.
- Deep Condition Regularly
Blonde It Up is drying, so you need to show your hair some love. I do a deep conditioning mask, like Moroccanoil Intense Hydrating Mask, twice a week. Apply it after shampooing, leave it on for 10-15 minutes, and rinse thoroughly. It restores moisture and keeps your hair soft.
For an extra boost, I add a few drops of argan oil to my ends daily to combat dryness and frizz.
- Touch Up Strategically
Regrowth is inevitable, so plan your touch-ups wisely. I wait about 4-6 weeks before reapplying Blonde It Up to my roots. Focus the product on new growth to avoid overlapping on previously lightened hair, which can cause damage.
If you’re just refreshing the color, apply it lightly to the mid-lengths and ends for the last 5-10 minutes. Always do a strand test first to check timing and avoid surprises.
- Protect Your Hair from Heat
Heat styling can make blonde hair look dull and brittle, so go easy on the blow-dryer and flat iron. I always use a heat protectant spray, like TRESemmé Thermal Creations, before styling.
Try air-drying when possible, and if you must use heat, keep it on a low setting. This helps maintain the glossy finish Blonde It Up gives you and prevents extra damage.
- Trim Regularly to Prevent Split Ends
Even with minimal damage, lightening can weaken your ends, especially if they’re already processed. I get a trim every 8-10 weeks to keep split ends at bay. After my second Blonde It Up application, I noticed some fraying on my ends, so I snipped about half an inch, and my hair looked healthier instantly.
Regular trims keep your blonde looking polished and prevent breakage from creeping up.
Comparison of Clairol Blonde It Up With Other Brands
Choosing the right at-home blonding product can feel like picking a favorite song—everyone’s got an opinion, and it depends on your vibe. I’ve tested Clairol Blonde It Up against John Frieda Sheer Blonde Go Blonder Shampoo, L’Oréal Paris Superior Preference, and Garnier Olia Hair Color.
Having used these products myself, I’m breaking down how they compare in head-to-head matchups across key factors like lightening power, damage, brass control, ease of use, cost, and scent. Let’s see which one earns its place in your hair routine!
Clairol Blonde It Up Vs. John Frieda Go Blonder Shampoo
- Lightening Power: Clairol Blonde It Up is a powerhouse, lifting my dark blonde hair up to a medium-to-light blonde in one session, with my ends hitting platinum. Its no-bleach AminoLift Technology delivers up to five levels of lift. John Frieda’s Go Blonder Shampoo, however, is a slow burn. After weeks of use, it brightened my hair maybe half a level, perfect for subtle highlights but not bold change. Clairol’s the clear winner for dramatic results.
- Damage: Clairol’s AminoGlycine Complex kept damage minimal—my hair was a bit dry but not brittle after two rounds. John Frieda’s shampoo is ultra-gentle, with no noticeable damage since it’s just a clarifying wash. If you’re damage-averse, John Frieda’s safer, but Clairol’s still gentle for a lightener.
- Brass Control: Clairol’s Shimmer Lights Conditioner is a lifesaver, neutralizing yellow tones for a cool, ashy blonde. John Frieda’s shampoo slightly reduces brassiness over time but doesn’t tone actively. Clairol takes the crown for brass-free results.
- Ease of Use: Clairol’s kit requires mixing and careful application, but it’s doable with clear instructions. John Frieda’s as easy as shampooing—no fuss, no timing. John Frieda wins for simplicity, but Clairol’s one-and-done approach is worth the effort.
- Cost: Clairol runs $10-$15, a steal for a full kit with toner. John Frieda’s shampoo is similar, around $8-$12, but you need consistent use, which adds up. Clairol offers better value for instant results.
- Scent: Clairol’s lightening cream has a chemical whiff, though it’s not harsh. John Frieda’s shampoo smells fresh and citrusy, like a regular hair wash. John Frieda’s more pleasant here.
Clairol Blonde It Up Vs. L’Oréal Paris Superior Preference
- Lightening Power: Clairol lifted my dark blonde hair significantly, hitting a vibrant medium blonde. L’Oréal’s Superior Preference, which I used in Extra Light Natural Blonde, gave a slightly brighter lift, especially on stubborn roots. L’Oréal edges out for darker hair, but Clairol’s close behind.
- Damage: Clairol’s no-bleach formula left my hair a bit dry but intact. L’Oréal’s ammonia-heavy dye was brutal—my hair felt straw-like with breakage after one use. Clairol’s gentler by a mile.
- Brass Control: Clairol’s Shimmer Lights Conditioner banished brassiness instantly. L’Oréal’s conditioner didn’t tone, and my blonde leaned yellow without extra products. Clairol wins for cool-toned results.
Frequently Asked Questions (FAQ)
Yes, it does! Clairol Blonde It Up can lighten hair up to five levels, depending on your starting shade. I went from dark blonde to a medium-to-light blonde in one session, and my previously bleached ends hit a platinum tone. The lift is most effective on light brown to blonde hair; darker shades might see less dramatic results.
The instructions recommend 10-60 minutes, checking every 10 minutes. I left it on for 30 minutes the first time and 40 the second for better lift. Start with 10 minutes for a subtle change, and don’t exceed 60 to avoid overprocessing. Always do a strand test to nail the timing.
It works best on light brown to blonde hair. On darker hair (medium brown or black), you might get 1-2 levels of lift, but it could turn brassy or reddish. I saw great results on my dark blonde hair, but reviews suggest darker bases need multiple sessions or a toner for true blonde.
It’s not designed for grey coverage. My hair doesn’t have greys yet, but reviews indicate it doesn’t fully cover them, especially on blonde shades. For grey coverage, you’re better off with Clairol’s Nice’n Easy or Natural Instincts, which are formulated for that purpose.
Conclusion: Your Ticket To Stunning Blonde Hair
Clairol Blonde It Up is a must-try for anyone dreaming of bright, beautiful blonde hair without the salon bill. Its no-bleach formula, impressive lift, and brass-busting conditioner make it a standout for DIY blonding.
Whether you’re refreshing faded highlights or lightening your natural color, this kit delivers with minimal fuss and damage. Grab a box, follow my tips, and get ready to rock a head-turning blonde that’s all you!